Giusy Ferreri chooses to protect her voice against AI, the singer has in fact registered it as a sound trademark with theEUIPOthe European Union Intellectual Property Office. She is the first European artist to do so.
Giusy's is a move that also brings the theme of protecting vocal identity into Italian music in the age of artificial intelligence, deepfakes and imitations generated without consent.
As reported by Republican audio file of a few seconds appears in the archive in which the singer pronounces her name: “I'm Giusy FerreriA short fragment, but sufficient to legally establish one of the most recognizable traits of his artistic identity: the vocal timbre.
Giusy Ferreri files the voice with the EUIPO against AI voice clones
Software based on artificial intelligence is now able to replicate a voice starting from a few audio samples. In the music market, the problem no longer concerns only viral content or online experiments: songs, voice messages, fake endorsements and content attributed to an artist without any authorization can arise.
The registration made by Giusy Ferreri try to move right there, in an area that is still fragile for music law. The voice is not just an expressive instrument. For many artists it is a distinctive sign, recognizable even before the name.
Taylor Swift's precedent and the first European case
The most immediate comparison is the one with Taylor Swift. In the United States, the pop star has filed trademark applications related to her voice and image to defend herself from deepfakes and unauthorized uses generated by AI.
In the case of Giusy FerreriHowever, the news directly concerns the European market. According to what emerged, the singer would be the first artist in Europe to have officially registered her vocal timbre as a sound trademark.
Moreover, Ferreri's unique and particular tone has stood out since its debut in X Factor in 2008 with Don't ever forget mebecoming a trademark in his recording career.
Marco Mastracci: “The voice is an intangible asset”
The lawyer followed the operation Marco Mastracci of the study MPM Legal. TO Republic he explained that “the voice now represents a true intangible asset, with enormous economic, artistic and communicative value”.
The lawyer then added: “The registration of sound and voice trademarks represents a modern frontier in the protection of personality rights and artistic branding”.
The issue is clear: copyright protects songs and recordings, but AI can generate new content that imitates a voice without copying an already existing track. Here comes the void that artists are trying to fill.
Can the voice of artists become a brand?
The choice of Giusy Ferreri could be carefully observed by other names in Italian music. Not just pop stars. Independent artists, authors, speakers and creators also work with their own voices every day and may find themselves exposed to the same risk.
Technology runs faster than rules. Registering the voice as a trademark does not solve everything, but it opens a concrete path: putting in black and white that a recognizable voice cannot be treated as free material to be manipulated.
