Amber Angiolini he returns to sing, and does so from an unexpected place: a commercial. The new jingle The name is enough signs the campaign Little dietersthe group's sugar-free candy brand Sperlariand marks the artist's most substantial return to music in many years.
The song is not a simple advertising base. Amber she is co-author and artistic director: the song was born from her idea and was written together with the producer Fabio Gargiulowhich takes care of its production for BKM Production.
An entire project revolves around the piece, the Dietorelle Disco Club, an imaginary space inspired by the discos of the Eighties and Nineties, with video clips, choreographies and social content.
From How much Ambra is missing from music (really)
Precision is needed here, because talking about “return” risks being imprecise. Amber he hasn't released a record under his own name since 1999, the year of InCantothe fourth and final album after the debut of I belong to you (1994), Angels (1996) e Vital rhythm (1997).
Over the years, however, she had already returned to music for three important collaborations. In 2017 with the new version of You, me, Francesca and Davide re-recorded by Syriain 2020 singing I would like you with Marco Masini in the album Masini +1and in 2022 in the duet Amber/Titian with Tiziano Ferrocontained in The world is ours.
Three guest appearances, never his own project. And this is what gives the Dietorelle jingle an extra value: it is the first time in a while Amber returns to sign a song as an author.
The reference to “I belong to you” and the meaning of “Free”
The artist herself explains the meaning of the operation. “When a brand like Dietorelle gives you the freedom to take a creative journey, you stop being just a face. From here an advert was born that I wrote and imagined exactly as you see it. The sweets and I together are a hit. The name is enough, Dietorelle like me”.
Amber herself links the jingle to the song that made her famous. If I belong to you he had his “jura”, here the key word becomes “Free”defined by the artist as the “jura 3.0” of this new piece. A way to close the circle between the pop icon of the nineties and his version today.
Ambra is currently involved in the show at the theatre The Mysterious Disappearance of Wdirected by Stefano Benni.
Ambra Angiolini – Just the name – Text
In your pocket all day
she looks at me
(Sugarfree)
I can't resist
(Sugarfree)
I taste it
what a character, ah
Hi sweetie, nice to meet you
you without thoughts and I… free
Little dieters
(like me)
the name is enough
(like me)
Little dieters
(like me sugarfree, sugarfree)
Little dieters
(like me)
the name is enough
(like me)
like me… free
