Vineyard Vines Grateful Dead Collection: Shop T-Shirts, Hats, Polos

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Sometimes, our favorite band merch doesn't come from a dusty concert tee bin; it shows up in places you'd never expect. Like, say, your dad's favorite coastal-chic clothing brand. Vineyard Vines just dropped a second collaboration with the Grateful Dead (their first one was released in 2025), and it's as if tie-dye crashed a country club in the best possible way.

Known for their crisp polos and East Coast aesthetic, Vineyard Vines injected a little rock 'n' roll soul into their signature styles: breathable tees, polished pullovers, and laid-back baseball caps, for an iconic limited-edition capsule collection with the American rock band.

“We're thrilled to honor and celebrate the legends of Grateful Dead the best way we know how, with dancing bears, smiling whales, and a whole lot of feel-good vibes,” said Vineyard Vines Co-Founder and CEO, Shep Murray, in a release. “This collection celebrates our shared spirit of adventure, positivity, and self-expression. We're excited to give both Vineyard Vines and Grateful Dead fans something cool and unique that celebrates timeless American style.”

This drop is the ideal middle ground for anyone who wants to show off their “Dead Head” devotion without looking like they time-traveled from Woodstock. Prices start at $9.50 for the coozie and go up to $158 for a quarter-zip vest. Products are available in both men's and women's sizes.

What we love most about this drop is how different it feels from the first collection. While the initial release leaned into premium, summer-ready styles — think striped golf polos and colorful crewnecks — this latest capsule is built for year-round wear. Standout pieces include a long-sleeve tee, cozy pullovers, classic hats, and a canvas belt.

“Music has always been a part of our DNA,” said Vineyard Vines Co-Founder and CEO, Ian Murray, in a release. “We grew up listening to the Grateful Dead, so this partnership is extremely meaningful and nostalgic for us. The Grateful Dead has provided the soundtrack to our Good Life since the very early days of Vineyard Vines. They're a cultural phenomenon that we're honored to collaborate with yet again.”

Shop the Vineyard Vines and Grateful Dead collection before it's gone (there are limited sizes available as of right now). And if you're still hungry for more Grateful Dead merch, we've rounded up our favorite tees, blankets, and collector's items here.