Despite the intense and incessant rain that characterized yesterday, Wednesday 1 May, the 2024 edition of the Rome May Day concert it was a record-breaking edition, both in terms of ratings and on social media, achieving excellent results and confirming itself as one of the most anticipated and celebrated events of the year.
For the first time, the Concertone was held at Circus Maximusgiven the impossibility of organizing it in Piazza San Giovanni due to some renovation works in view of Jubilee 2025.
The slogan this year it was “Let's build together a Europe of peace, work and social justice” and each of the 50 artists who took to the stage had the opportunity to present themselves with a photo and a personal text, allowing the public to enter even more deeply into their creative universe.
FIRST MAY 2024 CONCERT: WHAT HAPPENED
THE conductors of this memorable event were three great artists of Italian music: Noemi, Ermal Meta and BigMama.
This trio created a spontaneous and enthusiastic conduct and was able to entertain the public even in the most difficult moments.
The three hosts also shared messages on stage based on their personal experiences and related to the themes of Concertone. And here it is Naomi presented a monologue on the difficulties of women in the world of work and the resulting consequences. Ermal Meta instead he talked about school education, while BigMama spoke about the importance of facing your fears.
Unlike past years, the Concertone 2024 it didn't cause too much discussion, perhaps because the artists were forbidden to perform monologues. Yet, some signs of “rebellion” there was.
One among all Cosmos who, during his performance, staged a sort of choreography linked to the clashes between the pro-Palestinian demonstrators and the police with truncheons and the Palestinian flag, which he then held in his hand for the rest of the performance.
Another artist who had his say was Dargen D'Amico who, during the performance, stated: “Mamma Rai, today is Labor Day. Rai is a special worker, one of those who do double work. In fact he works both for himself and for the competition. Il Primo Maggio is doing very well in terms of ratings and next year it will be on channel Nine”.
Also Morgan made himself noticed during the last part of the afternoon where, from the stage, attacked the record market who, according to him, prefers to publish “burps” and also does so with a song entitled – precisely – “Burps“.
CONCERTONE May 1st ROME 2024: ratings and…
The share and audience results of this edition of Rome May Day concert they were the highest ever.
The average share it was 11.9% with 1.5 million viewers in the afternoon and 12.6% with an average of almost 2 million viewers in prime time. This is the best result since 2009 and, in terms of ratings, the best result since 2011.
Compared to last year, specifically, there was a +0.5% average share level (in 2023 it was 11.4% with 1.4 million viewers).
In the first part of the afternoon show, in particular, there was a +0.8% share, while in prime time there was a good +0.6%.
Below is the complete comparison of the 2023 – 2024 data:
FIRST MAY 2024
Afternoon presentation: 11.1% (-1.5%)
Afternoon: 12.6% (+0.8%)
Prime time: 10.5% (-0.1%)
Second evening: 11.9% (+0.6%)
Average share: 11.9% (+0.5%)
FIRST MAY 2023
Afternoon presentation: 12.6%
Afternoon: 11.8%
Prime time: 10.6%
Second evening: 11.3%
Average share: 11.4%
At a media level, however, the Concertone 2024 – with the slogan “Let's listen to the Future” – becomes the most social edition ever: over 32 thousand contents tracked by the digital audit on the official hashtag #1M2024which reaches a media coverage of approximately 42 million people with over 227 million impressions.
The enormous visibility achieved this year was also the result of some collaborations, especially thanks to Instagram And TikTok.
On the Instagram the main target is represented by the 25-34 age group, with an engagement of over 497 thousand. On TikTokhowever, over 8 million total views were reached and one million views within the user base made up of 86% of the 18-24 year old target.
On Xfinally, the hashtags #1M2024 And #concertone they remained in trending topics throughout the day with a total of around 15 thousand contents. Among the main mentions, there is also “Hallelujah“, played by Ermal Meta at the beginning Concertone.
Photo by Roberto Panucci
