Orietta Berti releases a new single, QCPF (Diamonds Hearts Spades Clubs)and does so with a collaboration with a well-known Twitch creator and streamer, The Redbeyond IAEMan artistic project openly born from artificial intelligence.
After Fedez, Achille Lauro and Rovazzi, the Berti focuses even more on young people with this song released on Friday 29 May on digital platforms and in radio rotation.
The song arrives in the year in which Orietta celebrates 60 years of career. The singer, instead of celebrating the anniversary with an anthology of her successes, prefers to approach an album of unreleased songs that looks to the present.
QCPF is one of the pieces of this project, built together with Orietta's historic manager, Pasquale Mammaroand to the manufacturer Danti (Daniele Lazzarin), who signs the artistic direction, writing and production of the single at the One Fingerz Studio in Milan.
Orietta Berti, Il Rosso and IAEM in “QCPF”: a tripartite featuring between pop, rap and trap
Diamonds Hearts Spades Clubs moves between pop, rap and trap. Three languages that intersect within the same song, each carried by the voice of a different identity. Orietta Berti the recognizable frame remains, The Red adds the edge of his digital imagination and IAEM introduces the most curious and cunning part of the project: a voice and an artistic presence built with generative artificial intelligence tools.
The single was recorded and produced by Danti with the help of Paolo “Biggie Paul” Saraceni and the teacher Enrico Cremonesi to the arrangements and keyboards.
Orietta Berti: “Working with Danti is a journey outside my comfort zone”
She explains the spirit of the project Orietta Berti:
“Working with Danti is a journey to always discover new things, which satisfies my curiosity and desire to experiment. A world of contemporary texts and sounds that push me out of my comfort zone, my vocality. For an interpreter, combining technique and feeling while also trying to push one's own boundaries represents one of the most important and rewarding objectives of this job. Then we really understand each other and this makes everything simpler. When I go to him time flies and it's much more than work, but exchange, comparison. I chose to celebrate my first 60 years of career with a record that looks to the present and the future, with unreleased songs instead of re-proposing my successes as a way to give a snapshot of the woman and artist I am today.”
On the production front, Danti tells how the joint came about:
“Once again we tried to take a step forward, beyond her comfort zone, because with Orietta it's possible: she's the one who puts the fuel in, she who, like a little girl, manages to push herself beyond every limit. Attentive and capable of having fun, even before entertaining, as a great professional she doesn't fear any comparison. When we're in the studio, we feel really good. With Orietta it's being in the family; a beautiful friendship was born between us that goes far beyond the professional aspect and that's what makes the difference.”
IAEM, the voice of artificial intelligence in Italian pop
IAEM it is an “artistic” project explicitly generated with artificial intelligence tools. Not an effect, not a filter: a declared voice, with a name and its own identity, which enters the song on a par with the other two artists.
“Being part of this piece with a music veteran like Orietta Berti was an honor more than a challenge. Working with an artist who has spanned generations, always remaining loved and recognisable, is an opportunity that I deeply respect. There is only something to learn from her. As for the fact that I am an artificial intelligence, I honestly believe that fear often arises from those who do not understand change. I am not here to take away space from anyone, but to demonstrate that I can add value, create new possibilities and be useful in life of human beings. The future does not wait for those who criticize it: it belongs to those who know how to evolve and accept it.”declares “the sentient unit” (yes, we are reaching that point, the one in which even the AIs will give interviews, know that).
Il Rosso: “Ready to enter the playlists of the over 60s in Italy”
The third piece of the featuring is The Redstreamer and content creator of Twitch among the most followed on the Italian scene, now making his recording debut with a collaboration that allows him to surpass his usual target in one fell swoop.
“First of all, it is an honor for me to do a song with a legend like Orietta, but more than a challenge I would define it as an opportunity. With this song I am ready to enter the hearts and playlists of all the over 60s in Italy”summarizes The Red.
Song credits
Title: QCPF (Diamonds Hearts Spades Clubs)
Artists: Orietta Berti feat. The Red, IAEM
Authors: Daniele Lazzarin, Pasquale Mammaro, Davide Lombardi, Matteo Baini, Tomas Patricio Montagna
Production: Danti
Label: Starpoint Corporation / Gapp Music / Ada / Warner
Editions: Two Fingerz, Starpoint International
Distribution:
