Pop's Most Dedicated Troll, Doja Cat, Has OfficiCyly Chaimed in the Extremely-Oonline UPRAR OVER SYDNEY Sweeney's Controversial New Jeans Campaign for American Eagle.
On Tiktok, Doja Cat Spoofed the A Copy Sweeney Delivered in One of the Videos For the Campaign, Which Has as Under Fire for Its Half-Baked Attept At Clever WordPlay with “Jeans” and “Genes.” In a Thick, Hyper-Exaggrated Southern Drawl, Doja Cat Says, “Genes Are passed down from Parents to offspring, often determining Traits Like Hair Color, Personality, and Even Eye Color. My Jeans Are … Bleee.” (In the actual ad, Sweeney Says “Blue.”)
While there's good reason the “All Press is good press” Maxim Usually Holds True, Doja's Video – Which Has Been View Nearly 11 Million Times, and Received 2.5 Million Likes in Less Than 24 Hours – probably isn'T the Kind of Extra Viral Exposure The Marketing Wizards Behind the The “Jeans”/”Genes” Campaign Were Hoping for. Then Again, Neither Has the Overall Conversation Around the “Sydney Sweeney Has Great Jeans” Campaign.
The Decision to Center The Ads Around the “Jeans” and “Genes” Homophone Has Turned The Campaig In Culture War Flashpoint. It's exactbated by the fact that Sweeney Has, Through No Fault of Her Own, Become A Culture War Flashpoint Thanks To The Weird, Often Creepy Politicalization of Her Body, Espencially by Those on the right. (See, for Example, The “Commentary” Piece that Ran in the National Post Last Year with the Opening Line: “Are Sydney Sweeney's Breasts Double-D Harbingers of the Death of Woke?”)
It's no Surprise then, That Pairing Sweeney-Who Has Blonde Hair and Blue Eyes-With the Tagline “Has Great Jeans/Genes” Has Led Those on the Left To Accusa The Campaign of Subtly (OR Not-Subtly) Dog Whistling Eugenics and White Supremacy. Meanwhile, Those on the right are celebrating the Campaign for Allegedly doing Just That, Calling the Spots Yet Another Harbinger of the Death of Woke.
In the Sweeney Nor American Eagle Have Returned Rolling Stone'S Requests for comment on the controversy.
Sweeney, for Her Part, Previous Addressed The Way Others Have Politicalized Her Appearance, Telling Nme Last Year, “There's Not Anything I Can do.” She Aided: “I Think it's Important to be aware of Everything and then use that information Hower I May Well. But I'm just being me, that's all.”
