Toe in the sore announces new single with a job advert on LinkedIn. Is called Businessmanand comes out Friday 5 June for BMG / Beautiful Records. The viral gimmick that opens the song is a communication stunt built on the dynamics of contemporary corporate language, deliberately taken to the extreme.
The ad appeared on LinkedIn on behalf of Tononellapiaga Inc.: a search for personnel for a position that is exasperated to the point of paradox, with continuous availability, management of calls and emails even in the middle of August, impeccable attitude to performative productivity from social networks and admittedly surreal benefits. A caricature of HR language that is generating interactions even before the official release of the song.
“Businessman”: the new single by Ditonellapiaga and the stunt on LinkedIn
With its pop, satirical and surreal aesthetic, Toe in the sore transforms a classic job advert into a small social event, dragging the public into the universe of Businessman even before the official release on June 5th.
The operation confirms a figure that the artist has built in recent years: irony as a tool of criticism and storytelling, applied transversally to musical writing and visual communication. The single is part of a line that has combined pop, sarcasm and unconventional imagery since its debut.
Ditonellapiaga's 2026: from the Sanremo podium to the “Miss Italia” album
2026 is one of the most important years in the career of Toe in the sore. The podium at the 76th edition of Sanremo Festival with How annoying!one of the most broadcast and listened to songs on radio and TV in the month of March, earned her the gold record certification FIMI. From there the album came Miss Italywhich consolidated an ironic, recognizable pop imagery increasingly centered on the story of contemporary contradictions.
Businessman continues this path, maintaining the artist's declared provocative style.
Photo by Camilla Lionti
Ditonellapiaga on tour: summer festivals and two club dates in November
The 2026 tour of Toe in the sore he already left in May from The Eagle and will bring it to the stages of the main Italian festivals from June to September. The traces of Miss Italy and the most iconic songs of Margherita Carduccithe artist's legal name, will be at the center of the live show, produced by Magellan Concerts.
Ditonellapiaga, “Businessman”: frequently asked questions
When does Ditonellapiaga's “Businessman” come out?
The new single by Toe in the sore, Businessmancomes out Friday 5 June 2026 for BMG / Beautiful Records. The song is already available in pre-save on digital platforms.
What is the Ditonellapiaga Inc. LinkedIn ad?
It is the communicative stunt that anticipates Businessman. Appeared on LinkedIn on behalf of Tononellapiaga Inc.is a deliberately exaggerated caricature of contemporary corporate language, with surreal requirements and ironic benefits that reflect the imagery of the song.
What was Ditonellapiaga's placing in Sanremo 2026?
Toe in the sore took to the podium at the 76th edition of Sanremo Festival with How annoying!a song later certified gold by the FIMI.
What is Ditonellapiaga's latest album?
The latest album by Toe in the sore And Miss Italypublished after the experience at Sanremo Festival 2026.
When are Ditonellapiaga concerts in clubs in 2026?
Toe in the sore closes the 2026 live season with two club dates: November 27th atAtlantic of Rome and on November 30th at Fabrique of Milan. Both dates are produced by Magellan Concerts.
What is Totonellapiaga's real name?
The legal name of Toe in the sore And Margherita Carducci. The artist chose his stage name as an idiomatic citation, and with it he built a pop imagery that was openly outside the box.
