Schylling’s NeeDoh sensory squeeze toys are topping charts and selling out. Here’s where you can still buy them (and some alternatives)
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
The No. 1 bestselling toy on Amazon, as of writing, is the Schylling NeeDoh. But, depending on the shape, the toy is also either sold out or going for a significant markup.
Originally launched back in 2017, Schylling NeeDoh toys became a viral sensation on TikTok late last year and earlier this year, becoming a staple in ASMR and toy-unboxing content. And the toy’s popularity makes sense: NeeDohs have the cuteness factor of Labubus and a sensory/stress-reduction promise similar to the fidget spinners from several years ago.
Where to Buy NeeDoh and Squishies Online
Unlike some other viral toys, NeeDohs are still trending months later — and there’s a good chance they’ll continue to top charts through the holiday season. Although most variations are sold out or being marked up on Amazon, a couple are still in stock on the mega-retailer or at stores including Walmart and (surprisingly) Ace Hardware. Here’s where you can scoop them up online, including other squishy favorites like the best-selling Butter Stick.
Schylling NeeDoh Nice Cube Squish Toy
The most popular version of NeeDoh is the classic cube, but the brand also makes a pink and a purple option. We suggest grabbing this product as soon as you can because, with the holidays right around the corner, it’s shaping up to be one of the hottest toys of the season.
Gumdrop Toy by NeeDoh
Another NeeDoh that comes in a vibrant pink color that’s already almost out of stock, making it an easy pick for anyone looking to hop on the sensory-toy trend.
Butter Stick Squishy Soft Toys
It’s impossible to scroll without coming across one of these viral Butter squishies. And if you want to see what all the hype is about for yourself, you can order one on Amazon and get a three-pack as soon as tomorrow. Just please… don’t try to eat it.
Nobasco Mochi Squishy Toys
The best bang for your squishy buck, this pack comes with over thirty different options, including everything from fruit to animals to mythical creatures.
Squishy Glitter Fidget Toy
We’re not exactly sure what these squishy toys are supposed to resemble, but what we do know is that users have been putting them in the freezer for an extra-satisfying experience.
Rainbow Layer Cake Squishy
Food-based squishies are some of the most popular ones you can buy, and not only does this Walmart option have rave reviews, but the brand also notes that multiple people have already added it to their favorites. Translation: You’ll want to act fast.
