The Lollipop they officially return with Say Nowthe single that marks the reunion of the trio composed of Marcella Ovani, Marta Falcone And Veronica Rubinoout on June 19, 2026. The song, written by the three artists and produced by Wlady, is released by Santor Records with Warner Music Italy/ADA Music distribution, and arrives in the year of the group's twenty-fifth anniversary.
The return reopens one of the most recognizable pages of Italian pop of the 2000s. Born in 2001 from the program PopstarsLollipop were the first major Italian recording event built live on television, anticipating the era of talent shows. Say Now brings that name back into the present with current writing and a declared message of freedom and personal affirmation.
Lollipop, Say Now: the meaning of the song
Say Now was born around the idea of not letting silence decide. The song speaks of what remains latent when a truth is kept silent for too long, of words postponed and feelings left suspended, to the point where remaining silent becomes an omission first of all towards oneself. The title summarizes the meaning of the piece: say it now, not when it is more convenient or when the fear has passed.
The reference to coming out in the song is not a foreign element to the history of the group. Over the years, Lollipop have maintained a strong relationship with the LGBTQ+ public, who has followed and supported them for a long time: in 2018, for example, they were guests in Naples on the occasion of the party connected to the Mediterranean Pride of Naples. Choosing today to talk about coming out and freedom is, according to the trio, the natural extension of that bond.
The three artists explain the meaning of the return: “Feel free to be who you are and face your personal journey and coming out with extreme serenity. Don't be afraid to shine in your truth; for us this return is an act of courage and love towards ourselves and our audience.”
Wlady's production and the sound of Say Now
The production is entrusted to Wladyalready behind hits like Maria Salvador And Disco Paradise. The song preserves the pop freshness that has always distinguished the group, but places it in an updated sound context, between club, radio and mainstream dimensions. The return, explains the band, does not want to replicate 2001, but to bring the energy of a story with a different awareness into the present.
Who are they Lollipop
The Lollipop they are one of the most recognizable pop phenomena of Italian music of the 2000s. Born in 2001 from talent Popstars as the first Italian girl band built on television, they debuted with Down Down Downcertified Platinum and remained among the symbolic hits of those years. In 2002 they participated in the Sanremo Festival with Beats Strongcertified Gold Record.
The group, born as a quintet, has seen the exit of Dominique Fidanza and Roberta Ruiu over the years, as well as a couple of previous short-lived reunions. In 2026, for the twenty-fifth anniversary, Marcella Ovani, Marta Falcone and Veronica Rubino return together in a three-way formation with Say Now and a tour that brings them back live, opening a new phase of a story that has marked Italian pop culture.
Song credits
Title: Say Now
Artist: Lollipop
Authors: Marcella Ovani, Marta Falcone, Veronica Rubino
Production: Wlady
Label: Santor Records
Distribution: Warner Music Italy/ADA Music
