Music and animal protection meet in I want you endlesslythe new single performed by the singer-songwriter Francesco Serra and born from the collaboration between Prima la Musica Italiana ed ENPAthe National Animal Protection Agency. The project, designed for summer 2026, uses a song and a video clip to convey an awareness message on the bond between people and animals, with part of the royalties donated to ENPA.
The initiative aims to reach the new generations above all through music and social media, the channels in which opinions and behaviors are formed today, as the national vice-president of ENPA explains.
“To infinity I want you”, the song for animals
The song gives voice to the campaign claim, Let's love them endlesslyan invitation to recognize the value of the bond with animals and to translate it into responsible and aware behavior. This explains its spirit Giusy D'Angelonational vice president of ENPA:
“The language of music and social media reaches audiences that other channels often struggle to intercept. This collaboration offers us the opportunity to bring the values of animal protection, responsibility, respect and conscious choice, precisely to the places where the opinions and behaviors of new generations are formed today. A message of love for animals, when communicated with authenticity, can transform into culture.”
A portion of the royalties generated from downloads and streaming plays of the song will be donated to ENPA, to support the reception and care of animals hosted in the shelters of the national network.
The video clip shot in Bergamo
The video clip, shot in Bergamo and directed by Claudio Zagarinihas as its protagonists Jessica Brugaliradio speaker and content creator, e Seanhis dog with a huge following on social media. The images tell their relationship with spontaneity, giving substance to the message of the campaign. The song is produced by Luca Venturi For Italian Music first, Hon The Set Music / Believeand was recorded and mixed by Alessandro Marcantoni at Metropolis Studio in Milan.
Who is Francesco Serra
Singer-songwriter originally from Agropoli, in the province of Salerno, Francesco Serra he began his journey as a drummer, a pupil of Lele Melotti, performing at events such as Castrocaro, Sanremo Rock and the MEI in Faenza.
He then dedicated himself to writing, collaborating with Andrea Gallo, author of Eve by Mina and Adriano Celentano, before starting his recording career with producer Luca Venturi.
His songs, with a modern pop-rock sound, tackle themes ranging from love to social current affairs, with video clips that have totaled millions of views. In 2021 he duetted with Viola Valentino in This thought of love.
