For his twenty-first summer seasonThe Magnolia Club chooses a clear common thread: “Popular Sentiment”summarized in the claim of the season's visual campaign — The people dance. A poster that recovers the language of the political posters of the 60s and 70s and transforms it into a cultural narrative for the Idroscalo summer. The season takes the form of a fictional campaign — the Popular Sentiment Party (PSP) — of which every evening is a rally, every concert an assembly, every DJ set a procession.
After the celebration of first twenty years — closed with the 2025 edition “Io Tu Noi Tutti” and over 150 artists on the bill, from Bloody Beetroots to Primal Scream, from Morcheeba to Sama' Abdulhadi — the Circolo Magnolia enters its twenty-first year confirming itself, since 2005, as a point of reference on the Milanese cultural scene: twenty years of continuous musical programming within the Idroscalo Park, of pricing policy, inclusiveness and associative participation, which have transformed Segrate into one of the most recognizable summer hubs in Northern Italy.
«Our Popular Sentiment takes shape like this, with the return of MYSS to Magnolia and with an all-female line up. They are the first 4 names of a summer that will be important, which will belong to everyone, from the stage to the city.»
A trajectory that repositions the Club, the historic ARCI club of Idroscalo, on a terrain of shared reflection around freedom And self-determinationdiversity, memory of April 25, fight against gender violence and international attention, from Palestine to cultural dialogue between worlds.
A programming that crosses international club music, auteur indie, hip hop, world music, punk and metal, comedy festivals and civil participation projects. Over one hundred events – many in co-production with Le Cannibale, Vivo Concerti, Time Out / Vivi Milano and with the Triennale Milano – which draw the map of an admittedly plural summer.
Key appointments
16/05 — Opening Party w/ M¥SS KETA · opening DJ set, with Evissimax, cmqmartina and R.ocks. The zero point of popular sentiment.
22/05 — NTO + Joachim Pastor · a night of French techno-melodic: the melodic techno of Hungry Music meets the cinematic progressive house sound design of Joachim Pastor.
23/05 — Fatboy Slim · big beat and clubbing culture of the last thirty years: Norman Cook returns to Italy with the DJ set that has toured festivals around the world.
28/05 — Nice Figo + band · live show by the Italian-Ghanaian rapper, including irony, autotune and pop provocation.
29/05 — Sama' Abdulhadi · in co-production with Le Cannibale: one of the most recognizable techno voices on the international scene and spokesperson for the Palestinian scene, perfectly coherent with the political-cultural axis of the season.
05/06 — Luca Agnelli · in co-production with Fabrique Milano: Italian auteur techno, one of the most recognizable signatures of the European underground (Drumcode, Suara, Bedrock, Terminal M).
07/06 — Hyperbole Festival · live show.
11/06 — Tony Pitony · live shows. SOLD OUT.
12/06 — Dabeull · French touch and new generation disco in DJ sets, with Anna Molly and Love Connection.
14/06 — Big Thief · one of the most loved indie folk bands of the last ten years returns to Milan.
15/06 — Kneecap · the Irish hip hop trio in Gaelic, between political pop and street culture.
19/06 — SIAMO Festival w/ Delicates + Phenoalthea · co-production festival.
28/06 — Aldous Harding · in-house production on the smaller stage: New Zealand songwriting.
02/07 — Altın Gün · the most loved Anatolian funk of the decade.
02/07 — Ben Böhmer @ Triennale Milano · in coproduction with Vivo Concerti, special venue Giardino della Triennale (not Idroscalo): melodic live of the world's electronic ambient, album “Bloom” 2023 and Cercle Cappadocia (100M+ views).
04/07 — Rusowsky · Iberian latin-alternative phenomenon, in line with the Ibero-American axis of the season.
08/07 — Oliver Tree · American viral pop in live show format.
07/21 — Mei Semones · in coproduction with Jazz:Re:Found.
24/07 — Fritz Kalkbrenner + Lele Sacchi · German authorial electronic music.
25/07 — Patrick Watson · Canadian indie pop in co-production, target Vivi Milano.
01/08 — Primus · live shows.
19/08 — Geese · live shows.
26/08 — Clipse (Pusha T) · in co-production with Vivo Concerti, one of the most anticipated hip hop reunions of the year.
11/09 — Sarafine · live shows.
12/09 — okgiorgio · in co-production with Comcerto: live evening + after DJ set, one of the most distinctive new voices on the Italian scene (Ticketmaster / Ticketone ticket office).
14/09 — “Lei Balleroe” — Together against gender violence · fundraising evening for the Anti-Violence Center and for educational projects in schools. The heart of popular sentiment.
Daniel D`Amico for SANREMO.FM
