The December 5, 2024 to Brescia the first appointment is held Futurae Heroes. The project wants to propose a new sustainable economic model through music; and includes a series of events with different artists.
Futurae Heroes was born from the union of Music Innovation Hub And Future Expo; and with the patronage of Lombardy Regionuses music to talk about sustainability to young generations. The aim is to promote the 17 United Nations Sustainable Development Goals. These goals take into account the economic, social and ecological dimensions at a global level, aiming to end poverty, fight against inequality, tackle climate change and build peaceful societies that respect human rights.
Futurae Heroes is presented December 5, 2024 at the Chamber of Commerce Of Brescia. This event includes some events open to the public, starting from 6.00 pm.
The first event is the presentation of the “Futurae Heroes Awards” in Caterina Caselli And Giacomo Maiolini (40 years of career with Time Records). The motivation is to have allowed young talents to express their creative potential, transforming them into “Change makers of the future”. The prize is a numbered limited edition statuette made of recycled material, signed by Cristian Fracassiwhich represents Winged Victory, symbol of Brescia.
Following there will be the “Music talk to me” panel dedicated to musical language as a vehicle for change. They will intervene BigMamafirst artist ambassador of the project; And Kikka Ricchio (senior advisor to Futurae Heroes). The journalist moderates Luca Dondoni.
The evening will end with a great live show from 8.30pm, which will feature on stage BigMama, Barkee Bay, Eyes Be Quiet And MarkerOne. An exceptional conductor he is Aurora Borealo.
Entrance is free, upon reservation (here is the link).
Futurae Heroes, the initiatives for 2025
After the December 5th, Futurae Heroes includes a series of events to promote innovation and sustainable development. Among these, the week of Sanremo Festival and the third edition of Future Expo The 7, 8 And March 9, 2025 to Brescia. These events will involve many artists in talks and live shows.
To encourage the protagonism of the new generations, Futurae Heroes immediately launches 3 programs to train new sustainability leaders.
The first is the TALENT FACTORYmade up of 20 young people under 25. The school headquarters is inside the Chamber of Commerce Of Brescia where boys and girls will learn to work on sustainable projects, creating audio video content for digital communication and developing project work for Futura Expo 2025.
From January, Futurae Heroes will also activate school-work alternation paths (PCTO). The students will be supported by third sector and sustainability experts, as well as by the kids from the talent factory.
Finally, the program begins UP STARTaimed at third sector organisations, to guide them on a path of sustainable empowerment, edited by Cariplo Factory.
The project presented by the organizers
The President of Music Innovation Hub, Andrea Rapaccinistates: “We risk reducing music to a consumer product without realizing its revolutionary potential. To reconcile this social role with economic interests, it is necessary to adopt responsible and sustainable economic models, such as benefit businesses or social entrepreneurship. Music Innovation Hub is an example of this: it combines economic and social return. From this vision was born Futurae Heroes, a project to promote a new economic model through music, involving young generations and creating shared value. The goal is to rediscover the creative and educational role of the music industry, pushing it to change its rules in favor of a positive impact on society“.
For Claudio BossiCEO of Music Innovation Hub,”For Music Innovation Hub, Futurae Heroes represents a further evolution of Heroes Festival, MIH's music festival to promote the values and practices of environmental, social and economic sustainability. Futurae Heroes, in collaboration with Futura Expo, is a complex program of educational, training and musical initiatives aimed at projecting young men and women into the world of sustainable economics and businesses. It is aimed at high school and university students and young people who have entered the world of work. We must recognize young people's responsibility for building a better future also through business activity“.
“I believe that the Futura Heroes format has found the key to activating and engaging boys and girls who often have a clearer and more lucid vision on sustainability issues than us adults. Thought and their way of interpreting things are always a source of inspiration for me, as happened after the Youth States General which we concluded in May but which continue to produce invaluable stimuli, visions and solicitations to transform Brescia more and more into a city designed with them and for them. Welcome, therefore, to projects like these that can truly involve them, draw on their creativity and help them feel like protagonists at an age that often sees them relegated to simple users“, he says Anna FrattiniCouncilor with responsibility for Educational Policies, Equal Opportunities, Youth Policies and Social Sustainability.
And again, Simona TironiCouncilor for Education, Training and Work of the Lombardy Region, declares: “Futurae Heroes represents a unique opportunity to enhance the talent and creativity of the new generations, putting sustainability and innovation at the centre. It is a project that combines training, culture and business, offering young people the tools to become active protagonists of change and of the economic and social future. The combination of music, universal language and vehicle of change, and the direct involvement of children in the creation of concrete projects, represents a virtuous example of how institutions, businesses and society can collaborate to shape the future. The Lombardy Region is proud to support and promote initiatives that encourage the protagonism of the new generations, reaffirming our commitment to training that is increasingly oriented towards the future, innovation and sustainability“.
In the end, Roberto SacconePresident of Chamber of Commerce Of Bresciaillustrates: “Futura Expo 2025 will have the claim “Desire for the Future”, because it is necessary to recover the desire, enthusiasm and curiosity for this future yet to be built. A desire that is the lever to face the changes underway with courage and also with optimism, open and willing to question our beliefs and overcome the usual patterns that confine us to outdated categories of thought. From this perspective, young people will be at the center of FUTURA: they who will fully be the protagonists of this future, will play the roles of creators, ambassadors, speakers and visitors in March.
This time it will be us, the “old” generations, who will listen to understand their vision on crucial issues such as the future of technology, training, work and Europe and to open a real dialogue, an open and constructive debate . In this ambitious objective, the universal language of music will constitute a perfect bridge, capable of supporting us, also thanks to its testimonials, in stimulating the desire to participate in the construction of a model of economic and social development inspired by the principles of sustainability. Precisely because of the importance that young people have played and continue to play for the event, the Chamber of Commerce and Pro Brixia have joined Futurae Heroes as partners which will be one of the main projects aimed at young generations within the event“.
