The ultrasoft blankets (and the accompanying photos) are sure to invite some new cuddles — and new customers
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Off Campus star Belmont Cameli is getting cozy as the new face of Lola Blankets, the home lifestyle brand known for their super-soft throws and luxe accessories.
Shot against the sweeping landscape of Wyoming, the actor fronts the campaign for Lola Blankets’ new “Westward Collection,” which features weighty and versatile blankets that can be brought outdoors (say, around a campfire, to fall asleep under the stars, or yes, to stay warm at the hockey rink).
This is Lola Blankets’ first-ever celebrity campaign and the brand tapped Cameli for a series of images as well as a behind-the-scenes video. The new blankets are thick and cuddly, just like the breakout television star, whose sultry looks in the photos are sure to invite some new cuddles — and new customers. The colorways, meantime, are inspired by nature and the rugged wilderness, though the ultra plush material is as soft and gentle as can be.
BOLD AND INSPIRED
Blue Ridge Blanket
Use code FALL35 for 35% off
The actor is photographed in the campaign laying back with a faux fur blanket in a new “Blue Ridge” colorway, said to be inspired by “the color of distant peaks at dusk.”
The blanket is available in four sizes and features the same soft and fuzzy feel on both sides. It’s double hemmed for durability and reviewers say there is no shedding of the polyester and spandex blend material (just enough stretch to wrap the blanket around you — or two).
Lola Blankets
WARM AND COZY
Terracota Blanket
Use code FALL35 for 35% off
This “terracota” blanket, meantime, is warm and inviting, with a buttery hand-feel and cozy knit that you’ll want to curl up to.
“Sun-warmed, rich, and grounded, Terracotta channels the clay-baked hills of the American West,” reads a description on the Lola Blankets site, while an accompanying photo features Cameli ready to invite you into his barn with a blanket to spare.
RUGGED AND REFINED
Yellowstone Blanket
Use code FALL35 for 35% off
The “Yellowstone” blanket is at once rugged and refined, inspired by the “last light over Yellowstone’s plains.”
We love this muted gold colorway, which works as an elegant bedspread or throw. It’s festive enough for the holiday season too.
All of the Lola Blankets are delivered rolled up and ready for gifting. Choose from more than 60 other colors, prints, and patterns online in addition to the “Westward Collection” hues.
The Belmont Cameli-fronted collection officially launched Sept. 4 and pricing ranges from $125 for a “baby” blanket (30 x 36 inches) to $425 for the 80 x 90-inch Lola XL. There are also medium and large sizes in between.
And while Cameli is reportedly taken, Lola Blankets also offers a series of weighted blanket options that mimic the feeling of a warm body pressed next to you, or a gentle hug.
As with anything the Off Campus stars are touching, these blankets are expected to sell quickly so we recommend adding to cart while your preferred size and shade are still in stock. Shop the full collection here.
Cameli was one of the breakout stars of Off Campus, which premiered on Prime Video in May. The show has already been renewed for a second season, expected to be released next year.
Daniel D`Amico for SANREMO.FM
