All Music Italia exclusively presents the video clip of Rich lifethe new single by Phrase. One day before the official release on YouTube, scheduled for Wednesday 1 July, the video can be previewed on our pages: a surreal and colorful story in which true wealth is measured in shared emotions, not in status symbols.
Life of the rich: two worlds compared in the seaside villa
Directed by Giorgio Angelico and produced by Round, the video clip is set in a seaside villa in Pieve Ligure, in the province of Genoa, and highlights the contrast between two apparently distant social worlds. On the one hand, the group of friends led by him Phraseflanked by the dancer Antonio Stillantea well-known face from Amici: a spontaneous and carefree universe, which finds happiness in relationships and moments spent together.
On the other, a more elegant and glossy world, represented by the dancer Maria Rosaria Dalmonteamong the most popular names of the latest edition of Amici, and by the creator Gioffyinterpreters of a reality in which appearance and symbols of prestige seem to have a central role.
A cast of fifty extras and guests from social media
A cast of almost fifty extras contribute to animating the story, transforming the video into a large collective party: trumpeters, elderly people dressed as fairies, eccentric ladies, a boy in a unicorn costume and numerous unconventional characters. It also appears among these Samuele Maraglianoknown on social media as Samu Mara, creator and voice of RDS NEXT, in the role of the inflexible security guard of the villa, initially determined to prevent the group's entry.
Through lively images and ironic situations, the video clip gets to a direct message: true wealth does not lie in jewels, luxury cars or symbols of prestige, but in the energy of people and in the freedom to live even the simplest moments with authenticity. The song, accompanied by the video, is among the new singles analyzed in our New Music Friday report cards.
Who is Frasa
Phrasestage name of Francesco Saias (Genoa, 2005), is a young singer-songwriter who puts authenticity at the center of his path. Raised between singing, acting and music, he found in the study of theatrical and cinematographic acting a central element of his artistic identity, which is reflected in the attention to narration and the visual dimension of his projects. In 2025 he entered the Amici school, an experience that brought his project to the attention of the general public. After the talent show he released the singles Viola And Pararábuilding step by step a space in emerging Italian pop with direct and recognizable writing.
