Dua Lipa is suing Samsung. The South Korean multinational used a photograph of the pop star without having the right on the cardboard packaging of its television sets (see this image). Now the singer is asking for compensation of “no less than 15 million dollars” for the commercial exploitation of her image.
The photo in question was taken before the performance at the Austin City Limits festival in 2024. On the box it appears linked to the logo of the Xite Hits channel.
Lipa became aware of the unauthorized use of the photo in June 2025. Shortly afterwards, fans started talking on social media about a “Dua Lipa TV Box”: the photo created the idea that the pop star was a sponsor of Samsung televisions. The multinational, the lawyers write, would have been insensitive to requests to stop using the image.
