Chiara Galiazzo sing for Doctors Without Borders: the singer lends her voice to the new legacy campaign “Your endless help”built around a simple (and powerful) idea: a gesture that does not end, but continues to generate care and life-saving interventions over time.
At the center of the advert is music, with Endless Of Gino Paoli reinterpreted for the occasion by Clear. A choice that works by subtraction: no forced emphasis, just a voice that accompanies the story and tries to make “concrete” a concept often perceived as distant, that of solidarity legacy.
chiara galiazzio: the legacies campaign of Doctors Without Borders
Doctors Without Borders (MSF)an independent international medical-humanitarian organization, launches the new legacy campaign “Your endless help”dedicated to raising awareness of the importance of a charitable legacy as a gesture of continuity, capable of transforming itself into life-saving medical care for millions of people around the world.
The participation of Chiara Galiazzo represents an artistic contribution consistent with the values of the campaign: through its interpretation, the message of the solidarity legacy takes on an intimate and transversal dimension, capable of speaking to different generations.
When it airs and where it is listened to
The countryside “Your endless help” has been on air since December 21st to January 17th on the main national television stations – including Rai 1, Rai 3, Rai News 24, A7, Channel 5, Network 4, Nine and thematic channels – and on the radio on Rai Radio 1 And Rai Radio 3 from the 4 to 17 January.
What a charitable bequest is and why it matters
Doctors Without Borders (MSF) is an independent medical-humanitarian organization that provides medical relief in addition 70 countries in the world to populations affected by armed conflicts, epidemics, malnutrition, exclusion from access to care and natural disasters.
The solidarity legacy it is a testamentary provision that allows you to allocate a part of your assets to Doctors Without Bordersto guarantee rapid and independent medical-humanitarian action: from emergency response to the care of women and children, from the fight against epidemics to psychological support for trauma victims.
The words of Chiara Galiazzo
“I am very happy to have lent my voice to this initiative. I deeply respect Doctors Without Borders for everything they do and I immediately said yes. Furthermore, the soundtrack of the “Senza fine” commercial by Gino Paoli is a beautiful song that I have always loved very much“.
Furthermore, if you don't want to miss a single piece of news, sign up for free to our Telegram channel here.
