Why all this hate online for Doechii?

The rise of Doechii to the Olympus of American rap with Alligator Bites Never Heal It has nothing in itself anything again, but it was for a long time that there were no accusations and disputes against an artist who does not wink at the public inclined to social commitment, nor on the contrary to the incel. Doechii's charm is all in his music, in creative vision, in charisma. It almost seems to attend a return to an era of the Hip Hop musical industry that the Gen Zs have not lived. And perhaps this is precisely the reason for such skepticism towards Doechii.

The criticisms concern his music are obviously normal, nobody can expect everyone to please. And yet the online chatter seems to be the result of misogyny, homophobia, discrimination based on the color of the skin and ignorance of how the music industry works. According to one of the accusations that are moved, Doechii would be a so -called Industry Plantrepeated accusation after the video of a guest a First We Feast.

In the video, Doechii tells his DJ Miss Milan that hetero for her represent one Red Flagwhich made the type of man who idolizes rappers who speak of women in a degrading way indignant. They accused her of being part of an anti-mascule conspiracy. Someone, not understanding why he was becoming a star, hypothesized that the male anti-etherosexuality attitude is the compromise he had to accept in exchange for fame. It has been defined as a childly child of Bell Hooks by certain pseudo -intellectuals who imagine the media as part of a psychological war against straight males.

Few (not to mention anyone) have taken note of the ascent of Incel culture and the statistics on freely consulted gender violence that would justify a woman openly queer to be cautious in front of a straight man. Indignation and insults have shown the correctness of his point of view. Only those who are blind in the face of the reality of Patriarchate as a system founded on violence can think that criticizing and reacting means being part of a conspiracy.

It is only the last social storm that concerns Doechii. Every time that crosses a goal, he finds himself tackling a new demeaning topic of discussion. She was accused of making “slave music and Harriet Tubman”, to mention a phrase that has become viral on X after her performance by Stephen Colbert. Azealia Banks called it a “ugly version”. Those who do not insult it use it as a pretext to vent their anger towards the record industry. The fixation of the majors towards virality as the main indicator of the goodness of the investments made has created an environment in which artists are perceived as trend and not as human beings. To say, the brilliance of Not like us A little vanishes when Kamala Harris also cites her in a rally.

And so the fans who see a star on the rise become the protagonist of yet another viral trend think there is something strange at stake. Remove the superstars of the old guard, the industry churns out as in an assembly line that do not have the talent necessary to hold in the long run. When the novelty effect vanishes, the artist also vanishes. That's why he explains to see an artist fighting against the fate of a quick decline.

This is not the problem of Doechii, however. His career has lasted for 11 years and is well documented online, including the news on YouTube of the moment when he was fired from a frustrating job and decided to devote himself full time to music. In 2023 he told Rolling Stone to have started organizing rap concerts for women only, the Coven Showcase, in his hometown of Tampa, Florida. In 2019 he published Coven Music Session, vol. 1 and in 2020 Oh the places you'll gorefining your sound over the years. In 2023 he said his next project would be a conceptual album and Alligator Bites Never Heal It seems in all respects a new beginning. He also tried to improve, becoming sober and reading books like The street of the artist. “The only moment that matters is the present … I understood it and I said to myself:” Ok, if there is only the present, do I want to be afraid? “. No, bitch. I want to make a big song and have fun ».

Instead of being inspired by the fact that the constant improvement of self brought it to the celebrity that wanted so much, the detractors seek reasons to invalidate their success. Maybe they should ask themselves if their skepticism is deserved.

The buzz Around Doechii he made him protagonist of the Paris fashion week, where he made his debut on the catwalk for Dsquared2 and made several other important appearances. Once he returned to the States, he got out of the plane and immediately climbed on stage with Lauryn Hill at the Jazz Festival in The Garden in Miami. Those who indignation because she manages to integrate all these relationships does not realize that it is something that has always happened in the music industry. The labels invest heavily in the artists in which they believe, the brands propose their collaborations, the established artists notice them. In recent years we have become so accustomed to seeing the record companies neglecting marketing that a successful campaign is seen as a harmful machination instead of a success story. It is right to irritate because a label does everything to try to please something, but marketing is not a dark tactic. And it is not fair to direct the annoyance towards a talent artist.

Industry Plant is one of those effect expressions that do not have only one meaning. For example, it can indicate an artist popped out of nothing thanks to the kinship with someone influential in the environment of the record industry. But it is not consistent with the profile of Doechii, a veteran with about ten years of experience that has developed a refined and adventurous project, with its creative vision. It is the incarnation of the concept of “becoming pop star at night”, but with a decade of preparation behind. He worked hard to earn the support received at the marketing level.

When fans complain about the death of the Startom In rap, there is a bewilderment for Doechii to become a rap star. Strange, right? Someone could legitimately not go to genius his playful and lively way of singing. But now we are all artistic directors from a sofa and we have it with Doechii because her label has invested in her and she took the opportunities that were proposed to her. Worse, some criticisms seem to be caused by the fact that she is a woman with dark skin and queer. And in anti-Black America it is simply considered too much.

From Rolling Stone Us.