Where to Buy Hats, Hoodies, Plushies

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.

Bad Bunny is getting fans geared up ahead of his Super Bowl LX Halftime Show. The Puerto Rican superstar just dropped a limited-edition merch capsule, “The Fans/Concho Collection,” created in collaboration with Ceremony of Roses and the NFL.

The Bad Bunny NFL collection includes tees, hoodies, plushies, and baseball hats featuring his toad mascot, “Concho,” in different uniforms. Even though the drop is timed ahead of the Super Bowl, the Concho collection features merch for all 32 NFL teams. Everything can be pre-ordered now on the official NFL shop website here, where prices range from $40 to $100.

The Fans/Concho Collection boasts refreshingly minimal branding across all products. The hoodies and tees feature Concho in a full uniform above a team name on the front, the team’s mascot on the back, and a subtle “Bad Bunny 2026” football logo on the sleeve. The New Era hats — a laidback baseball silhouette — feature the team logo across the front and the kitted-up toad mascot on the right temple.

Bad Bunny also appears to have taken a cue from the trendiest toy of the last couple of years — Labubu — with his Concho NFL plushies. These seven-inch-tall stuffed toys feature the toad in uniform except for the helmet, and they have a carabiner on the top.

Concho, for the unfamiliar, was featured in a short film that Bad Bunny released alongside his most recent album, DeBÍ TiRAR MáS FOToS. He’s since become a mascot for the Grammy-winning artist.

The Fans/Concho Collection is the first in a two-part series from Benito. A second collection, “Super Tazón,” is due out on Feb. 8, right after his Halftime Show performance. That collection will be the first official NFL Super Bowl merchandise to feature a Spanish translation.

Pre-order any items from the first Bad Bunny x NFL capsule on NFLshop.com now before they sell out.