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Most People's First Car Was a Hot Wheels. And, for a growing number of adult toy collectors, The iconic die-lock are still among their mons

TODAY, Hot Wheels AnnoUnedd a New Partnership with Ferrari – Its First in More Than 10 Years – That's Designed With Adult Collectors in Mind. The Star of the Collection is the Limited-Edition Hot Wheels x Ferrari Heritage Set. Priced at $ 100, The set includes Detaled Models of the Mans-Winning Ferrari 499p Edit and the Ferrari 312p (The First Hot Wheels X Ferrari Model, Relesed in 1970). Pre-order The Limited-Edition Heritage Set Now at Mattelcreations.com.

“Hot Where Has Seen An annoy in appeal from Adults Over the Past Several Years, and a Huge Amount of Our Business is focus on Collectors,” Says Roberto Standhi, Evp of Hot Wheels and Global Head of Vehicles at Mattel, Tells Rolling Stone. “For every car we design, we have our adult collectors in Mind to Meet Them where they are in pop culture and car cultures.”

The Hot Wheels X Ferrari Collection Will Also includes Classic Hot Wheels Die-Casts of the Ferrari 365 GTB4 Competition, F40 Competition, and Sf90 Road. There Will Also Be “Premium” Models of the 499p modified, Laferrari, F50, and 250 GTO with a Fiat 642 RN2 Bartoletti Transporter Truck. These Hot Wheels Premium Vehicles Feature Better Materials and More accurate Details for the Collector. Finally, There's at 1:64 Scale RC Ferrari SF90 Road Fiorano States, Also Coming Later This Year.

The Ferrari Partnership is one in A Series of Adult Collector-Focused Releases from Hot Wheels. “To attract a New Generation of Collectors, We Handpick Contemporary and Culturally Relevant Partnerships Such As Daniel Arsham, Gucci, Iwc Watches, Moncler, and Now, Ferrari,” Says Standhi. “Hot Wheels Die-Cast Cars Have Been Instrumental in Creating New Generations of Car Enthusiasts Around the World, and now the brand is expanding on that nostalgia by Cuing Unexpected collaborations that appeal to Both Automotive and pop culture enthusiasts of all ages.”

Hot Wheels Isn't the Only Brand Seeing Incased Attention From Adult Collectors. Other Brands, Like Lego, Squishmallow, Disney, and Other Mattel Properties, Including Barbie Have Expanded Their Offerings to Supply A Growing Demand from Adults. From Janogy to April Last Year, Adults SPENT $ 1.5 Billion On Toys-More Than the Three-to-Five-Year-Old Demographic-According to Research Firm Circana.