During the week of the Sanremo Festivalwe witnessed an interesting talk show starring Marta Donà And Paola Zukartwo of the most influential managers of Italian music. A meeting that retraced their careers, the challenges faced and the work philosophies that led them to success.
From the beginning to discover the talent
During the week of the Sanremo Festivalwe witnessed an interesting talk show starring Marta Donà And Paola Zukartwo of the most influential managers of Italian music. A meeting that retraced their careers, the challenges faced and the work philosophies that led them to success.
From the beginning to discover the talent
Marta Donà he told his path, which started from the press office of Stabile Theater of Verona until entry into Sony Musicpassing through work experiences abroad. In Sony he had the opportunity to know Marco Mengoniwho asked her to become her manager. An offer that he had initially refused, convinced that he was not ready, but which he then accepted over time.
Paola Zukaron the other hand, has experienced an international experience between Swiss And United Stateswhere he discovered Hip-Hop culture and decided to take it to Italy. He started with a fanzine dedicated to rap, which allowed her to get in touch with emerging artists such as Fabri Fibra he is Dogo Club. Its entry into Universal It takes place almost by chance, proposing to manage the label rap section for 300 euros per month. Shortly thereafter, Fabri Fibra public Mister sympathy And his career takes flight.
The construction of trust and the relationship with the artists
Both managers underlined how trust is the cornerstone of their work. Marta Donà He said that Mengoni He said to her: “I trust you, and where you don't get there, I arrive“. Paola Zukarfor his part, he explained that the relationship with the artists is deeper than friendship: “There are times when we live together and we are more than a family“.
Over time, their career has evolved thanks to the ability to adapt and listen. Paola stressed that working with music also means facing cultural resistances, as happened with rap in the 2000s: “It had to be done well and explained, and we did it“. The same concept of growth is reiterated by Marta: “We grow together with the artists, we evolve with them“.
Obstacles, defeats and satisfactions
The two professionals also dealt with the theme of the difficulties encountered during their career. Marta Donà He recalled how at the beginning it was seen as an inexperienced girl and how she had to earn respect for the sector. Paola Zukaron the other hand, he highlighted how rap was born as a counterculture and consequently accustomed to receiving doors in the face. However, the defeats served as a stimulus: “You learn more from a defeat than from a success“.
Among the greatest satisfactions, Marta cited her team and the day she gave birth, coincided with the airing of Music that unitescharity event for the Civil Protection created at the beginning of the pandemic. Paola, on the other hand, underlined the importance of the ambition to really change something through music.
A professional and human bond
Although they represent two different genres, pop and rap, Marta and Paola found themselves sharing the same vision of management and the office in Milan. A relationship born from mutual and consolidated estimate over time. “Trust is all in this job“, Paola reiterated. “Defeat is part of life and is faced together“Concluded Marta.
A meeting that showed the human side of two women who have changed Italian music, showing that behind the success of the artists there are managers who believe in talent and work to make it emerge.
Recall that behind four of the last five victories at Sanremo Festival there is Marta Donàincluding that of Olly this year.
