Fedez throws the glasses and by magic stop in mid -air showing the logo. He lives in a 16th century Relais and washes the car of which we obviously see the brand alone. He is a millionaire, but he drinks wine bought in the supermarket. We know because when it pays it, the label is seen, as in the 70s Italian films in which the actors handled the cigarette packages in an unnatural way to show their brand. Then, for some reason, he lays in front of a large illuminated logo of electronic cigarettes.
This year the era of branded summer catchphrases began on May 2 with Stupid choicesFedez and Clara's single. All of course perfectly declared in the description of the video, with a final disclaimer on the fact that “contains products for advertising purposes and products not suitable for consumption by minors of 18 years”. More products for adults, less croissants to be consumed on the beach: the choice of brands also tells the repositioning of Fedez after the Sanremo in which it came from villain And it came out well thanks to a song on the depression-Fatta-Donna.
Written by the two singers with Federica Abbate, Crypo, Alessandro La Cava, Stupid choices He speaks of a stuck story destined to end with a “always listless, beautiful and ruthless” woman. He says that “you hurt me as I did, maybe I should report you for plagiarism”, he asks her to remove “excess feelings” and “don't mix love with sex”. They no longer kiss like once “and hurts, like aphorisms wasted on the walls”.
Compared to the summer pieces of three of the last few years with Annalisa and J-Ax, Mara Sattei and Tananai, Orietta Berti and Achille Lauro changes the imagination: decidedly more devoid and alienating both in the piece, both in the video conceived by the singer and directed with Byron Rosero who aims to tell a story that is consumed “between control and chaos”. It ended for Fedez the era of the songs soflyly rétro and singable at the top of the Thousand, Paradise disco, The Dolce Vita?
