Sonoruggiero (to the registry, Vincenzo Ruggiero) launches the individual Artificialavailable in digital stores from April 25, 2025. The song, written by the young artist and distributed by Ada Musicsees the participation of Mavias.
Artificial It is a story with dark colors, which contains the feeling of getting lost within a labyrinth built by one's mind. In the song, Sonoruggiero He explains how he can no longer feel emotions and real connections, going towards total perdition. The piece is characterized by a cursed atmosphere. The title is a direct call to Baudelaire and his artificial paradise. Poetry and torment merge to express the desire for evasion, the exaltation of the senses, the reality that deforms.
The meeting with Mavias It gives life to an intense, almost therapeutic exchange, where the voices intertwine and sought. From the passage the awareness emerges that certain escapes bring only further away from themselves. From a musical point of view, Artificial It combines pop, rap and electronics. The result is an engaging piece, also thanks to the alternation of the items of Sonoruggiero And Mavias. The listener is conducted in the dreamlike atmosphere evoked by the song and visually told by the video clip.
The “artificial” video clip
The video of Artificial translates into images the inner loss expressed in the song. The clip begins with Sonoruggiero Only in his room, while he takes pills to detach himself from reality and sink into a deep sleep. From there begins the dream: he finds himself catapulted into a majestic, surreal villa, almost suspended over time. There he assumes another identity, his alter ego, apparently rich and satisfied. In reality, it is increasingly disoriented.
Between infinite rooms, mirrors that do not reflect anything and lights that blind more than illuminate, appears Mavias: it is not a real figure, but it is the personification of the consciousness of Sonoruggierowho tries to bring him back to the surface. It is a silent comparison, but full of meaning. In the end, Sonoruggiero He wakes up in his bed. The dream breaks, the villa vanishes, consciousness is silent. Only the disappointment of the return to reality remains. And so, without saying anything, he returns to sleep.
Photos and Artwork: Antonio Nelli