For the first time in Milan, near PARK (via Ambrogio Binda, 30), on 22 and 23 March the interactive photographic exhibition “will be set up”Pictures of you”, A project by Henry Ruggeri And Rebel Housewith the collaboration of Chiara Buratti. With unique video stories that the unforgettable journalist and writer Massimo Cotto He had specifically made for the immersive experience in which the photographs of Pearl Jam, Rolling Stones, Madonna and many other artists come to life thanks to the technology of the Notaway® app
The exhibition consists of more than 50 photographs taken by Henry Ruggeri to iconic artists of the world of music, such as Pearl Jam, Foo Fighters, Rolling Stones, Ramones, Madonna and many others.
Technology
Thanks to the technology provided by the Notaway® app, framing each photograph, they will appear directly on the visitors's phone actually augmented i Video contributions which had been specifically made by Massimo Cottoamong the most loved voices of Virgin Radio and the protagonist of the history of musical journalism. In this way the viewer will not only admire the photographs, but also to know the curiosities and anecdotes of the artists portrayed thanks to the unique storytelling of the great journalist.
The project
“Pictures of you“(Instagram and Facebook) sees the collaboration of Chiara Burattiwife of Massimo Cottoto pay homage to the extraordinary contribution that Massimo has given to the international music scene. An innovative tribute that merges past and future, combining memory and technology to keep alive the legacy of a great narrator of music. The project, in addition to the photographic exposure, will be enriched by a series of collateral events, including Meetings with artists and journalists, showcase and talkthus offering an in -depth overview of musical culture and storytelling linked to the world of rock. Among the initiatives of the project “Pictures of you“Also the book of the same name, published by Gallucci publisher in the Sounds Good series, with the photographs of Henry Ruggeri and Massimo Cotto's texts. Thanks to the Augmented Reality and the Notaway® application, framing the photos with the smartphone, the images come to life and are transformed into the videos of Massimo Cotto who tells anecdotes and insights related to artists.
«When friendship, professionalism and two styles of narration so different but also as similar as those of Henry and Massimo meet, is born “Pictures of you” – Tell Chiara Buratti, wife of Massimo Cotto – The live photo captures the moment, while the word, when it is pronounced, spreads and becomes eternal ».
I am Main partner of the event Work+, Frasca Wine, Flea beer And Zeta Solution. The project has the patronage Of Marche Culture Foundation.
The entrance to the exhibition is free, until the seats are exhausted.
«We were on the Imola stage before the AC/DC concert – He declares the photographer Henry Ruggeri – And he instead of being excited because he should have been speaking in front of 100,000 people tells me that he would like to collaborate with me. Then he faced the audience as if it were the most natural thing in the world. It took me nine years to find a project at the height of his size and he liked the idea a lot. I will remember that day forever, I will always remember Massimo. Long live Massimo! ».
«It is a pride to be the ring that unites two artists like Henry Ruggeri and Massimo Cotto – Mattia Priori, creative director of Rebel House says – “Pictures of You” is an exciting project, which gives continuity to the work of a special man who has left a great sign in the Italian musical community and that we do not want to make you forget ».
Who is Henry Ruggeri
Henry Ruggeri He started “portraying music” in 1988 pretending to be a professional photographer to get to know his idols: the Ramones. From that day he hasn't stopped anymore. Today it is the official photographer of Virgin Radio and one of the most followed “live” photographers of the Italian music scene (over 160,000 followers in his social profiles). Among the photographed groups we find Pearl Jam, Foo Fighters, Rolling Stones, Madonna, Guns N 'Roses, Muse, AC/DC, Ramones, Rem, Kiss, U2 and many others. Since 2014 he has been carrying around Italy a collection of photos and memorabilia that tell his thirty -year career spent in the pits of the most important rock events that took place in our country. To date, the exhibitions made are over 50 with performances in the city such as Naples, Palermo, Rome, Cosenza, Treviso, Milan, Bassano del Grappa, Taranto, London and Los Angeles.
Know Rebel House
Rebel House It is a creative company consisting of Mattia Priori and Serena Pierfranceschi, who after years of voluntary activism in the cultural field, have heard the need to dedicate more time and attention to a sector with an important potential value and too little dedicated to. Thus was born a real company that produces cultural events, and which boasts numerous concerts and a indie rock music festival made in the Marche hinterland. The novelty just introduced to Rebel House then consists in declining the form of its activities in services and functions of a creative agency. Thanks to the new operational headquarters of Fano, its skills of development, promotion and organization of cultural events, are put to the service of companies, public or private entities, to which are added the communication and brand identity activities, to enhance each specific and significant content.
Daniel D`Amico for SANREMO.FM
