International Women's Day 2025: Spotify celebrates the Italian artists and reveals the numbers of the project Equal.
On March 8, on the occasion of the International Women's Day, Spotify Back to put the female talent in music in the spotlight, sharing the most significant data of the last year related to the program Equalborn to enhance and give greater visibility to the artists.
A program that has often discussed as it alone. When there is no need for initiatives of this type, a real equality in music will have been achieved.
In 2024, the playlists Equal have overcome the 12 million listeningtotaling over 330 thousand hours of streaming. Among the protagonists Paola & Clear And Laura Pausini.
But let's see in detail the data of Spotify dedicated to women's music.
Paola & Chiara, the highest growth among the Ambassador of Equal
The Equal project of Spotifyactive since 2021, aims to give more space and representation to the artists, songwriters and producers in a music industry often dominated by male figures. Every month, Spotify Select an artist as Ambassador, assigning the cover of the dedicated playlist and a special editorial support.
In 2024, the duo Paola & Chiara recorded the most significant increase globally among all the Ambassadors of the program, with a growth of +1200% in terms of listeners. An impressive fact, which demonstrates the great return of the two sisters to the music scene.
Laura Pausinion the other hand, is confirmed as the most listened to Italian artist in the world among the ambassadors of Equalwith beyond 500 million streams. Behind her, among the most appreciated artists globally, we also find Raffaella Carrà And Annalisa.
Joan Thiele: the new Ambassador of March
To celebrate March 8, Spotify has chosen Joan Thielewho recently made his debut on the stage of Sanremo Festival with Echolike Equal Ambassador of the month and face of the playlist Equal Italy.
During the Festival week, his music recorded an increase in listening on Spotify of 1300%demonstrating once again how the Ariston stage is a powerful tool to amplify the visibility of the artists.
Equal's numbers on Spotify
Since the launch of the program in 2021, the Equal playlists have hosted more than 20,800 artistswith beyond 1,200 Ambassador selected over the years. Only in 2024, the discoveries of new artists thanks to these playlists have exceeded 30 million, with a total of 86 thousand insertions in the editorial playlists of Spotify.
Numbers that confirm how the project Equal It is now a point of reference for the promotion of women's music on a global scale.
The most listened ETQUAL artists in the world
Spotify He also revealed the ranking of Italian ambassadors most listened to in 2024. On the top we find:
- Laura Pausini
- Raffaella Carrà
- Annalisa
- Angelina Mango
- Elodie
- Emma
- Madame
- Mining
- Elisa
- Gaia
A list that highlights the transversal success of artists of different generations, by icons of Italian music such as Mining And Pausiniup to the new protagonists of pop and rap as Angelina Mango, Elodie And Madame.
Spotify and March 8: extra visibility for artists
To celebrate International Women's Day, Spotify He will dedicate the cover of 20 of the most listened playlists to Italy to female voices, further amplifying their presence on the platform. Among these, we find reference playlists as Hot Hits Italia, High rotation And Plus Ultra.
A concrete action that joins the declarations of Melanie ScaleHead of Music Southern and Eastern Europe of Spotify:
“We want to be promoters of a real change in the musical industry and we are proud to attend the progress of a program like Equal. We know that the road to a real gender equality is still long, but the results obtained push us to continue on this direction“.
Spotify Equal, a step forward for the music industry?
If on the one hand the numbers of Spotify They tell of a greater female presence in the playlists, on the other the debate on gender equality in music is far from closed.
The data of Equal They show that more and more artists are discovered and listened to, but the path towards a real equity in the musical sector is still long.
