Our Top Viral Picks of the Year Straight from TikTok and Instagram

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We’ve rounded up 104 of our top viral picks straight from TikTok and Instagram, where influencers and trendsetters have made these must-have Amazon products a sensation. From beauty essentials to home hacks and everything in between, these items have taken social media by storm. Whether you’ve seen them in your feed or heard the buzz, now’s your chance to get your hands on the year’s most talked-about finds. Don’t miss out on these viral favorites.

This Lipstick With a Luscious Color

If you’re looking for the ultimate latte lip, this lipstick is guaranteed to be your new best friend. The creamy formula delivers a highly pigmented color that is guaranteed to create a fuller look. Plus, the moisturizing formula ensures your lips stay hydrated and comfortable throughout the day

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This Oil Tint With a Hint of Color

Pucker up with this oil tint by ETUDE that has the internet in a frenzy. This lightweight tint provides your lips with the ultimate hydration while leaving behind the most glossy, vibrant finish. This Korean beauty gem is an affordable way to keep your pout moisturized all day.

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This Crossbody Bag With a Ton of Space

Keep up with Emma Chamberlain’s playful and edgy style, starting with this crossbody bag that is a non-negotiable for the new season. The hobo shape makes a statement everywhere you go, making it easy to dress up all of your favorite looks of the fall.

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This Liquid Filter Has a Cult-Following

If you look for beauty inspiration on TikTok, you already know all about this liquid filter that is the secret to the most flawless skin. Infused with a ton of skincare ingredients, this product works to blur your imperfection while leaving behind the most dewy finish.

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This Lip Combo Comes in a Set of Three

Before you head out of the house, make sure you have this lip combo in your bag. Not only does it come with a stunning brown lip liner, but it’s also paired with a matching gloss that defines your lips and creates a flawless latte look that all of your friends will love.

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This Makeup Pen Can Do It All

This makeup pen has a push-and-go feature that allows you to use eyeliner, lip liner, brow pencil, and highlighter, all in one singular compact design. This packaging allows you to effortlessly touch up your makeup on the go, creating long-lasting looks that TikTokers swear by.

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A Super Fuzzy Sweater

Get ready to cozy up in style this winter with the TikTok-approved Fuzzy Sweater, a must-have that has taken social media by storm. Crafted from an incredibly thick material, this sweater is a dupe for more expensive brands, offering both style and comfort for daily wear. With a variety of colors to choose from, it’s a no-brainer gift for the fashionistas in your life.

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This Cushion Foundation Has Gained Millions of Views

If you watch Mikayla Nogueira on TikTok, you already know about this cushion foundation. This Korean beauty product is known for delivering that coveted glass-like skin everyone dreams of. This powder product brings a semi-matte finish to the skin, smoothing out your imperfections.

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This Cardigan to Stand Out

TikTok users have been posting about this cardigan, and it’s about time everyone got their hands on one. The color block design adds a modern twist to the look, while the ribbed-knit fabric ensures you stay warm and cozy throughout the chilliest days of the season.

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This Shower Oil Cleanses and Leaves Your Skin Soft

L’Occitane is a TikTok-favorite brand and their shower oil is one of their most popular products. The oil works into a lather to deeply cleanse your skin and leave it looking and feeling soft and beautiful.

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This Infrared Bed Helps Promote Health and Immunity

Inside this infrared bed, you can sweat out all sorts of toxins and heavy metals while you burn calories, reduce cortisol, and boost your immune system. Plus, the mat helps relieve joint pain and encourages better circulation.

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These Straight Leg Jeans Are Timeless

Pair these straight-leg jeans with a sweater or trench coat for a look that will never go out of style. The distressed detailing creates a modern look, while the high-waisted design creates a flattering and comfortable fit that you will love.

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This HexClad Pan Is Gordon Ramsay’s Favorite

TikTok and Gordon Ramsay alike are in love with this HexClad pan. This pan can be put in the oven, on the stovetop, and even in the dishwasher. The material is nonstick but the nonstick coating won’t chip.

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This Sweater With a Ribbed Knit Fabric

There’s nothing as cozy as this sweater that has been seen all over TikTok, worn by our favorite influencers. The ribbed knit fabric is perfect for staying warm throughout the chillier days of the fall, pairing seamlessly with mini skirts, leggings, and wide-leg pants.

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This Hair Mask Eliminates Dead Ends

Say goodbye to dry, damaged hair and say hello to this hair mask by Amika. This hydrating treatment has gained a cult following for its ability to transform your locks using nourishing ingredients like seed oils and buckthorn berries. Whether you’re struggling with split ends or a dry scalp, this mask can tackle it all.

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A Zip-Up Hoodie for Casual Outfits

Having a quality zip-up hoodie guarantees that you have an outfit ready to go any day of the week. You can get this hoodie in over 20 different colors to match your favorite outfits. It’s an absolute staple for transitional weather.

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This Remikstyt Chunky Cardigan For A Pop Of Color

Wrap yourself in the epitome of coziness and style with this Remikstyt Chunky Cardigan that is your next go-to wardrobe staple as the seasons change. Its oversized design not only ensures comfort but adds a trendy, modern touch to your outfit, embodying a perfect blend of style and ease. The variety of shades it comes in means you can choose the perfect hue to complement your wardrobe, making it a personalized fashion statement.

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These Sneakers Broke the Internet

All of the hottest celebrities including Kaia Gerber have been rocking these sneakers by Adidas. The retro-inspired look pairs perfectly with anything in your closet, making them a comfortable and chic option for running around town this season.

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This Mascara For the Ultimate Lift

This mascara broke the internet a few months ago, and the hype is still there. Not only does it work to keep each of your lashes separated and defined, but it also lengthens them to deliver the most dramatic look that everyone will compliment you on.

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This Automet Two Piece Set For A Chic Lazy Day

If you love a touch of chic even in your lounge time, then you are going to fall in love with this Automet Two Piece Set that is soft, luxurious and perfect for all of your winter lazy days. Whether it’s a Netflix marathon or a spontaneous coffee run, this matching set is crafted to keep you looking stylish and feeling snug all season long.

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A Flattering Bodysuit With Tummy Control

This TikTok-famous bodysuit has multiple wearing options to give you a confidence boost in any outfit. You can wear it by itself as a top with a pair of jeans or underneath a loose-fitting dress for extra support. It will cinch your waist and provide bra-like support.

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This Hair Eraser Is A Dream Come True

Say goodbye to razor burns and unnecessary cuts when you have this Hair Eraser that removes unwanted hair from your arms, legs, and even the back. It has a unique design that is a comfortable alternative to traditional methods, ensuring a safe and soft removal every time.

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This Matching Set With Trendy Buttons

Cozy season has arrived and this matching set is a TikTok viral pick that you are not going to want to scroll past. This set comes with an oversized sweater and wide-leg pants, giving you a chic, yet comfortable option for lounging around the house.

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This Lip Balm Is in Every Beauty TikToker’s Video

Keep this lip balm in your purse or back pocket all season long. It provides instant hydration and shine and gives your pout a sheer-tinted formula and rich texture that you’ll love.

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This Sweatpants Have an Unbelievable Stretch

Olivia Rodrigo never disappoints when it comes to her loungewear and these sweatpants are just one of the many finds inspired by her. The relaxed fit and trendy design provide maximum comfort and style. Pair them with a cropped shirt or hoodie for a fall-inspired look that you can always count on.

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A Dark Spot Remover That’s Full of Nourishing Ingredients

Don’t let stubborn dark spots ruin your confidence—invest in this dark spot remover. Its soap bar design makes it easy to use, and it can be used daily without causing irritation. Infused with vitamin C, retinol, collagen, turmeric, and other skin-loving ingredients, it will help give you a brightened complexion.

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This Sweater With a Color Block Design

With 18 different colors and patterns to choose from, it’s safe to say that there’s a perfect match for everyone who wants to show off this sweater. The color block design adds a trendy look, while the crewneck and long sleeves make it a staple for that in-between weather.

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This Vest With a Quilted Design

Throw this vest over your favorite sweater or a simple long-sleeve shirt to create a fall look that will always pass the vibe test. The sherpa fabric adds a warm touch while the zip pockets provide you with the perfect place to store your fall essentials.

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This Chunky Cardigan for Luxe Loungewear

Kim Kardashian is known for her luxe loungewear pieces and this chunky cardigan is just one of them. The open front design allows for easy layering, while the cropped length adds a modern twist. The pearl buttons add a glamorous touch, making it a stylish choice for both casual outings and more dressed-up occasions.

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This Red Light Wand Works Magic

Bring the power of red light therapy to your beautiful skin with this Red Light Wand that will not only tighten your skin and lift your face but fight against wrinkles too. Plus, the seven color options mean you can personalize your skincare routine to suit your needs.

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A Hydrator That Slows Down Your Skin’s Aging Process

Japanese skincare is known for its anti-aging properties, and this hydrator is a great product to check out. It’s infused with hyaluronic acid, collagen, and retinol, all combined into a lightweight serum that will increase the firmness and elasticity of your skin.

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This Facial Stick Eliminates Fine Lines

Skincare has never been easier thanks to this facial stick that can be used to hydrate your lips, eyes, neck, and face. This compact design makes it a go-to for anyone who is always on the go, making it easy to deliver moisture whenever and wherever you need it.

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This Hair Powder Will Make Your Jaw Drop

There’s no need to waste hundereds of dollars on hair appointments when this hair powder can cover up your roots in one simple step. This 48-hour formula brings instant coverage and blends in seamlessly with your natural hair.

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This Serum Stick Works In Seconds

If you’ve been scrolling on social media, you’ve probably heard about this Serum Stick that works magic on the skin. Whether you’re looking to smooth dry lines or add a radiant glow to your face, this gem can do it all. Plus, its compact size makes it perfect for on-the-go touch-ups.

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A Skin Cream You Can Use as a Makeup Primer

Give your skin intense hydration with the Tatcha skin cream. Its thick formula feels lightweight on your skin, providing a radiant glow. It’s formulated with Japanese superfoods, green tea, and rice to help slow down the aging process.

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An Eye Serum Infused With Caffeine

Your under-eyes are the most delicate part of your face, which is why incorporating this firming eye serum is a great way to revitalize them. It will help enhance your skin barrier function to replenish hydration and give it a refreshed appearance. It can also help decrease puffiness and dark circles.

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These LOKLIFFAI Dangle Earrings Are Very Sweet

Sophistication and sweet style meet when it comes to these LOKLIFFAI Dangle Earrings that might just be the most stunning find on Amazon. Whether you’re gracing a wedding or making a statement at a business event, these earrings stand as a testament to your unique, refined taste. Furthermore, they offer an incredibly versatile wearability, seamlessly complementing both formal and casual outfits.

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A Glow Serum That Promotes a Vibrant Complexion

Give your skin a radiant and dewy complexion with this glow serum. It has a hydrating formula that will help correct uneven skin tones and calm irritation. It can even help minimize the appearance of your pores to give you a glass-like complexion.

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This Dokotoo Corduroy Jacket For Fall Temps

Experience unprecedented comfort and style with this Dokotoo Corduroy Jacket that features a plush polyester lining that offers a cozy embrace with every wear. The corduroy fabric creates a retro vibe while the soft lining keeps you warm and cozy throughout the fall breeze that is quickly approaching.

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This Palette With Pink Hues

Never run out of easy and chic ways to elevate your makeup look when you have this palette that can be used for your eyes, lips, and cheeks. The soft hues create a natural look that TikTokers rave about.

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This Eye Brightener Illuminates Your Skin

Dark circles are a problem of the past when you have this eye brightener that hydrates and illuminates your under-eye area. This skincare gem is infused with shea butter and other nourishing ingredients, hydrating the skin while providing seamless coverage.

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This Cabinet Is TikTok-Approved

Maximize your bathroom storage when you invest in this cabinet that blends in seamlessly in your bathroom. This compact cabinet provides plenty of room to store your toiletries while complementing all of the other decor in the room.

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A Neck Serum That Prevents Wrinkles

Don’t forget about your neck when it comes to skincare — invest in this neck serum. It uses a fragrance-free formula with peptides to firm and lift your skin. Since your neck is one of the first places on your body to show signs of aging, it’s a great product to invest in.

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This BIRCHIO Knit Blanket For Being Lazy

Cozy up this fall season with this BIRCHIO Knit Blanket that promises an experience that is as luxurious as it is cozy. What sets this blanket apart is its chunky knit design, a timeless yet contemporary style that instantly elevates any space. Its generous dimensions offer ample coverage, whether you’re curled up with a good book or sharing it with a loved one.

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Age Beautifully With This Nourishing Retinol Eye Stick

Combat the signs of aging effortlessly with the Retinol Eye Stick. This potent solution targets dark circles, puffiness, and wrinkles with its powerful retinol formula. The convenient design of the eye brightener stick makes application easy and perfect for on-the-go use. It rejuvenates the delicate skin around your eyes, reducing fine lines, and giving you a more youthful appearance.

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A Soft Accent Chair That Swivels

Furniture placement can easily make or break your home decor, and this accent chair is a great way to elevate it. It’s made from a soft teddy material and even comes with a matching throw pillow. You can easily add it to your bedroom, office, or living room.

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This Mascara With Clean Ingredients

Sensitive eyes call for this mascara by Clinique. TikTokers have fallen in love with the intense volume that this mascara provides, creating a bold, luscious look with just a few swipes. It’s easy to apply and a must-have for beginner makeup artists.

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A Ring Dish For Your Jewels

Never lose your favorite rings or earrings when you have this dish tray, which is perfect for storing and displaying your jewelry. Its minimalist design makes it a chic accessory for your bedroom or bathroom, seamlessly blending in with the rest of your decor.

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An Electric Spin Scrubber for Fast and Easy Cleaning

You’ve probably already seen the aesthetic cleaning videos featuring this electric spin scrubber, and Prime Day might be the perfect time to get your hands on one. It comes with an adjustable arm and a variety of brush heads to clean any surface without straining your back.

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A Cleansing Oil That Prevents and Combats Blackheads

Finding a high-quality cleanser that will remove blackheads can be difficult, but this cleansing oil has you covered. It uses a gentle formula to protect your skin’s natural moisture barrier while bringing blackheads out of your pores. It’s hypoallergenic and non-irritating, making it safe for sensitive, acne-prone skin.

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This Makeup Brush Set With Dual-Ended Brushes

There’s no need to carry around 10 makeup brushes when you can complete your whole routine with this makeup brush set instead. These dual-ended brushes make it easy to blend foundation, apply eyeshadow or sculpt your brows with one tool. They provide you with a precise application process that you can always count on.

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These Pillow Covers Are Affordable and Adorable

It’s time to ditch the pillows that you’ve left on your couch for years and upgrade to these pillow covers that will give your home a new and improved luxurious look. The velvet fabric brings texture and style to your space, while the color options provide you with your perfect match.

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This Blazer Dress With a Ton of Pocket Space

Step out of your comfort zone with this blazer dress that will add a sharp look to your autumn wardrobe. This tailored blazer can be worn for professional and personal events, adding an elevated, sophisticated look that can be styled in a ton of different ways.

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A Phone Stand That Makes Everything Easier

Make your work and play seamlessly blend with this versatile Phone Stand – a fantastic investment for multitasking, FaceTime calls, and even creating your own TikToks. This adjustable stand is designed for convenience and comes in a variety of colors to complement your desk setup. Say goodbye to awkward hand positions and hello to a hands-free experience that makes work and leisure a breeze.

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A Set of Facial Toner Pads That Are Easy to Use

It can be hard to find an exfoliant that won’t cause damage to your skin, but these facial toner pads are a great option to check out. They use a mild exfoliating formula combined with a disposable cotton pad to remove dead skin cells and unclog your pores.

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Enjoy a High-Powered, Rainlike Spray With This Showerhead

TikTok loves this brilliant showerhead. The wide head provides you with a really comfortable, rainlike spray that feels relaxing and is super pressurized. It’s so easy to install that you can do it on your own.

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A Chunky Knit Blanket That Looks Handmade

There’s nothing better than a soft chunky knit blanket for fall, and this TikTok favorite is a great option to check out. It has a handmade feel and look that comes in a variety of colors to match your bedding or living room furniture.

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This Face Moisturizer Locks in Moisture

If there is one viral find you invest in, it has to be this face moisturizer that TikTok users can’t stop talking about. This product is infused with a ton of fast-working ingredients that are safe for both sensitive and oily skin. This product blends in seamlessly with other skincare gems, making it a must-have in your routine.

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This Buffet Cabinet With a Ton of Storage Space

Take your home decor to a whole new level with this buffet cabinet that Sierra Honeycutt has been raving about. The natural wood finish and rattan design create a functional and chic look in your home while providing you with sleek organization and space.

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This Faux Leather Skirt With Built-in Shorts

There’s nothing more chic than this faux leather skirt inspired by a look that Hailey Bieber was seen in. The high-waisted fit and bodycon design allow you to show off your figure, while the built-in shorts ensure an extra layer of comfort and protection.

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This Hair Oil for Stronger Locks

This hair oil is a beloved staple for anyone who is looking to strengthen their hair. This hair gem is infused with a ton of nourishing ingredients such as biotin and rosemary that not only promote the growth of your hair but also leave a refreshing scent behind.

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This Wax Stick for Your Bun Hairstyle

Create an influencer-approved slick-back hairstyle with this wax stick that went viral on TikTok. This hair product is a game-changer for anyone who struggles with keeping their baby hairs and frizz in place. It’s easy to use and a must-have for your up-dos.

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A LED Corner Lamp With a Convenient Remote Control

Elevate your home’s ambiance with this LED corner lamp. You can choose from a variety of color temperature and brightness settings, all easily selected with a remote control. It’s a TikTok favorite home find everyone is raving about.

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Support Your Back With This Supportive Seat Cushion

Improve your posture in the office while sitting at your desk or prevent back pain in the car during a long drive with this versatile seat cushion. It’s particularly useful when you have to sit for a long period of time.

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This L’ANGE HAIR Curling Wand Is A Hair-Transformer

Achieve the hair of your dreams with this L’ANGE HAIR Curling Wand that is designed to bring salon-quality styling right into your home. This state-of-the-art straightener gives you the control to tailor your hair styling experience to your unique hair type and style preferences. Whether you are going for a sleek straight look or a playful wavy style, achieving the perfect look is a breeze with the intuitive design and high-performance technology of this straightener.

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These High-Waisted Pants are Timeless

Jessica Alba is always seen in the most timeless pieces, including these high-waisted pants that are inspired by one of her looks. The tailored fit and stretchy design provide you with a comfortable look that can be paired with everything from blouses to blazers.

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Blithe’s Moisturizer Smells Like a Beach Vacation

Everyone on TikTok has been talking about the “glass skin” look, and this moisturizer is the secret behind it. With its apricot extract and hydrating ingredients, it smooths and brightens your complexion with just a little bit of product that goes a long way.

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A Salad Spinner For Fresh Produce

Every salad enthusiast knows about this spinner that is a go-to for mixing and cleaning all of your favorite ingredients. The built-in draining system keeps your produce fresh, while the pump feature makes washing a breeze.

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A Stem Cell Moisturizer for Your Morning or Night Time Routine

This stem cell moisturizer will help target breakouts and wrinkles and continue working even after you take it off. It will make your skin appear younger, plumper, and healthier while restoring your natural skin barrier. It can even provide the benefits of retinol without the toxicity or sensitivity.

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A Cleansing Balm That Melts Away Makeup

Investing in a cleansing balm can save you time and prevent skin damage while removing makeup or other facial products. This cleansing balm has only ten gentle ingredients to nourish your skin without breaking down your skin’s natural moisture barrier.

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These Faux Leather Trousers With a Bootcut Fit

Letitia Wright was seen in pants that look just like these faux leather trousers that are available on Amazon. Their bootcut leg and flare design adds a trendy touch, allowing you to dress these pants up with all of your favorite tops and blouses of the season.

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Debloat With These Daily Digestive Gummies

Bloating can be uncomfortable, but these once-daily gummies take care of the issue. They contain two probiotics and one prebiotic from non-GMO plant fibers that support a healthy gut microbiome.

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This Spin N Curl Tool Gives You Gorgeous Curls

Get beautiful, bouncy curls in a matter of seconds with the CHI Spin N Curl. The tool works for every hair texture to automatically create effortless curls and waves that will lock in place all day long.

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These Drinking Glasses With a Ridged Texture

Happy hour just got a chic twist with these drinking glasses that Katie Ritchie raves about. The origami-style glasses come with matching glass straws that can be used for coffee, cocktails, or water, creating a ridged look that everyone will love.

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This Makeup Spray for 16-Hour Wear

The secret to a makeup look that stays in place starts with this makeup spray that has the internet in a frenzy. You can use this spray as a makeup primer, hydrator, or setting spray, providing your skin with a hydrating mist that locks your look in place throughout time.

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A Moisturizing Lotion You Can Use on Your Face and Body

Having a moisturizing lotion that you can use on your face and body will help simplify your everyday routine without an overload of different products. It will help hydrate your skin for a balanced glow that lasts all day. Plus, it comes with a pump lid to make application easy.

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This Serum Calms the Skin

Brighten and soothe your skin at the same time with this serum that went viral on social media. Made with AHA’s that exfoliate, and oats to calm the irritation, this serum is a gentle yet effective treatment that is perfect for all skin types.

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This Vase Looks Like a Handbag

Add a feminine touch to your bedroom or living room, starting with this vase that’s in the shape and design of a handbag. The transparent design allows you to create a minimalist look, while the detailed shape adds a unique twist to your fall blooms.

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Sleepwear Set

Dive into the ultimate trendsetting experience with a silky Sleepwear Set that’s been dominating social media. This chic ensemble has taken the fashion world by storm, proving that being on trend doesn’t stop when you hit the pillow. It’s a great cozy holiday gift for anyone.

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A Rice Toner to Upgrade Your Skincare Routine

If you have dry skin or want to add a little extra glow to your complexion, this rice toner will work wonders. It is infused with niacinamide and rice extract to improve your overall skin texture and illuminate your skin. It uses a double-layer formula to balance your skin’s natural water and oil levels.

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