Lady Gaga, a 100 million cause for the 'Mayhem' logo

The Lost International brand, which produces surf tables and a sportswear line called Mayhem, sued Lady Gaga. Cause: violation of copyright for the logo and merchandise linked to the latest album of the pop star, Mayhem in fact, reminiscent of that of the line. The request: 100 million dollars.

Lost International, which has been holding the Mayhem logo since 2015, has been accusing Gaga of having “tried to appropriate the name, brand and stylized stylized logo for the name by publishing an album called Mayhemlaunching a tour always called Mayhem and selling clothing and accessories with that name ».

The cause was filed on Tuesday and concerns in particular the lettering with which the album title appears on the merchandise of Lady Gaga and that the brand considers “substantially similar if not practically identical to ours”.

Here they are compared:

Lady Gaga's merchandise (left) and that of Lost International. Photo: United States District Court Central District of California

Lost International claims to have notified the Gaga of the violation team, without getting any response. Orin Snyder, Popstar's lawyer, replies saying that “Mayhem Lady Gaga went to the first place in the standings and shattered record, testifying to his unparalleled talent and his global impact. It disappoints but does not surprise chequalcuno trying to speculate on this success with an unfounded cause. It is nothing more than an opportunistic abuse without merit of the legal system ».

From Rolling Stone Us.