Kendrick Lamar will headline the halftime show of the next Super Bowl. The rapper himself announced it with a video on his social media in collaboration with the NFL, the American football league. Super Bowl LIX will be held on February 8, 2025 at Caesars Superdome in New Orleans.
“Rap music is still the most impactful genre today. And I’ll be there to remind the world why,” Lamar said in a statement. “They got the right one.”
Jay-Z, who will co-produce the event with his Roc Nation, shared a press release stating: “Kendrick Lamar is a one-of-a-kind artist and performer. His deep love for hip-hop and culture is what shapes his artistic vision. Kendrick's work transcends music and his impact will continue to be felt for years to come.”
For the NFL, Seth Dudowsky, the head of music, spoke: «Kendrick has demonstrated a unique ability to create moments that resonate, redefine and shake the foundations of hip-hop».