Jägermeister is not just a bitter, it is now a true icon, a symbol of lifestyle, which has always combined tradition and avant-garde, bringing its original and innovative spirit into the most interesting music festivals of the Italian scene. This autumn, as always, Jägermeister will continue to be the point of reference for those seeking unique and unforgettable experiences, supporting emerging artists and creating entertainment opportunities that are always faithful to its own style.
After helping to build the soundtrack of the summer in places like Kappa FuturFestival, Men/Go Music Fest and Raffo Parco Gondar Festival, Jägermeister is ready to light up the autumn by actively accompanying three unmissable events: Monsterland Festival, Robot Festival and C2C (Club to Club). And it's not just about presence, but about real active participation, with an audience involvement that goes beyond the simple musical event.
Jägermeister is giving everyone interested the chance to experience the scariest night of the year with the Monsterland Festival. From September 13th to 30th, by following a few simple steps on social media, you can enter the competition and win tickets for this unique experience that on October 31st will transform Ferrara into a spooky place, with Geolier as a special guest. With 12 stages, a line-up that lives up to expectations and a horror atmosphere to spend a truly different Halloween, Monsterland is the place where creativity meets the most original and unconventional music. To make the night even more special, Jägermeister has also thought of everything: from shots of frozen bitter to Halloween-style make-up in its branded areas.
Photo: Press
If Monsterland is the festival of fear, it is also the place where #BeOriginal takes shape. Here every fan can express their own style, their own way of experiencing music, and become a true MonsterMeister. Thanks to the tips on social media of influencers like Beatrice Asia Barutta, Laura Giovannini and Matteo Baini aka “Il Rosso”, Jägermeister goes beyond the event to build an authentic community open to all, where inclusivity and personal expression become protagonists. The lucky winners of the tickets will have the chance to party in style.
But Jägermeister doesn't stop at Monsterland. This year the brand makes its debut at the Robot Festival in Bologna, an event that mixes electronic music and digital art, with a particular focus on the territory. From September 27, the majestic deer, an iconic Jägermeister brand, will be present at the festival locations.
And for fans of electronic and avant-pop, from October 31st to November 2nd, Jägermeister returns as a partner of one of the most intriguing events of the Italian autumn, C2C in Turin. For this year, Jägermeister has created an immersive and interactive installation: through the Jägermeister Lane, a corridor of green lights that leads straight to the stages, participants will be able to live a 360° experience, in which music, art and technology merge.
With Jägermeister it's not just about attending an event, it's about being part of a real community. The Jägermeister campaign is aimed at those who want to stand out, those who love to be original and those who believe in the power of music to connect with others. The hashtags #BeTheMeister and #BeOriginal tell how to be yourself, be part of something bigger, experience the festival as an opportunity to express your uniqueness.
