Thursday 22 May came out It was the beginning (Monksta / Palace), the new album by Emmayoung singer -songwriter born in Germany and raised in Puglia. With this project, Emma closes the trilogy of ERA With a disc that hides in itself the epic of an end that starts from the beginning.
It was the beginning It represents precisely the end of a journey started in the solitude of one's room and ended in the sound of the outside world. This because Emmaonce his music is brought to the public, he had to deal with the logic of the market, often hasty, performative and consumer.
For Emma, It was the beginning It is an act of awareness and at the same time of liberation, the end of an artistic cycle. The project tells the tension between authenticity and expectation, between expressive urgency and industrial dynamics.
Emma It describes everything with these words, with a particular style: “Thanks, I didn't write this thing, but a great friend of mine, sometimes seen in the eyes of the other cl we know better than we think, and this year through how many different eyes I have seen myself?”.
«On May 22nd I will play at miami And I will let go away a whole life lived in a small year, who knows why?, despite everything .. I wanted to say I love you another time .. maybe, for the last time? What Emma taught me is courage, yet I continue to be afraid, always fear, how I really am every time I see it in front of me, but, who knows why … every time, it makes me a little less afraid if you are looking at me, who knows … why? In the end, I would like all this to have been alone, a beginning ».
This reflection of Emma culminated in the live al I love me festival of yesterday, May 22, entitled !!! Kill Emma !!!. The artist was the protagonist of a symbolic performance that denounces the death of art and creative identity under the weight of musical capitalism. It is in all respects a provocative title that marks the beginning of a radical and necessary position that closes the trilogy.
