Ed Sheeran Shares 'Azizam' Video

Ed Sheeran is delving deeper into Persian Culture With the Video For His New Track “Azizam.” Directed by Iranian-American Filmmaker Saman Kesh, The Video Follows Sheeran as he struggles to Write a New Song in the Studio, Only to Be Thrust Into The Vivious Happenings of a Persian Wedding.

The Singer-Songwriter Is Bombarded with Several Kisses On The Cheek As Helps Prepare Food For The Ceremony, Gets Decked Out with a Killer Turquoise Bomber Jacket, and dance with Throng of Persian Wedding Guests. Finally, Sheeran Cowd Surfs Right Back Into the Studio Where Iranian Singer Googoosh Tells the Singer-Sngwriter to do What He Does Best and “Write a Hit Song.”

“Azizam,” Released Earlier This Month, is a Joyful Celebration of Persian Culture From Its Title, Which Translates to “My Dear” or “My Beloved,” to the producer Behind the Unique Rhythms, Ilya Salmanzadeh. “The Wrote Azizam After Ilya suggests Trying Out Making Music Inspired by His Persian Heritage and Culture,” Sheeran Wrote on Instagram When the song was released. “It was like Opening a Door to A Completely New and Exciting World. I Loved How to Lot of Rhythms, Scales, Melodies and Instruments Were different but Similar to the Irish Trad Music I Had Grown Up With,” Headed.

Similarly, the concept for the song's vibrant visual camce together when sheeran asked salmanzadeh His Thoughts. “'He Said,' You Gotta do it as a Persian Wedding, that's the best way to showcase all of the culture in a video, '” The Singer Shared via Instagram. “I Found It Was So Similar in Ways to the Irish Weddings I Grew Up Going To, But Obviously So Different in Other Ways,” Sheeran Wrote, Adding, “Much Like The Rhythms and Instrumentation of the Song, I Find Our Two Cultures Have So Much Interwined Similarities. Underneath it all is love and pride. ”