Latarma Entertainment Of Marta Donàtogether with Live Nationtriumphs Bea Awards.
THE BEA Awards – Italian and worldwide – are among the most important awards in the live events sector. Every year they reward creativity, innovation and production capacity of projects capable of leaving a mark. In this context, Italian music manages to emerge only when it offers shows that go beyond the simple concert.
And this year, an Italian production was able to do it more than any other.
LaTarma Entertainment and Live Nation: a new milestone at BEA World
After the four awards obtained at BEA Italy, LaTarma Entertainment And Live Nation Italy they are also confirmed to BEA World 2025. The tour Marco In The Stadiums Of Marco Mengoni wins two prizes in the twentieth edition of the international contest, hosted in the Sala Sinopoli of the Auditorium Parco della Musica Ennio Morricone in Rome: gold in the category Musical Event and bronze in the category Great Shows.
A result that underlines the solidity of the structure led by Marta Donàcapable of positioning itself firmly among the most relevant creative realities even outside the Italian perimeter. From 2022, with the division Live Nation entrusted to Simona Mutithe synergy between the two realities has raised the quality standard of the musical events produced in our country.
Marco Negli Stadi: a show that redefined musical entertainment
Twelve stadiums, over half a million tickets sold, a production that has chosen not to save on anything. But the real reason for the success, according to the jury of BEA Worldis the artistic identity of the project: a visual and narrative journey that starts from the personal experience of Marco Mengoni and turns into a story about collapse and rebirth.
Symbolic scenography – rubble, mirrors, transparent architecture – merge with a cinematic performance: moving stage, performers integrated into the story, dynamic installations and an out-of-scale technical system. The numbers illustrate the complexity: 28 trucks, 70 meters of stage, 630 m2 of LEDs, 600 headlights, a 14-ton bridge and a mechanical system designed for mobile panels and stage tracks.
A rare production level in Italy, which allowed the show to obtain a historic result: it is the first time that a musical tour receives an award BEA World.
It is important to say that in the 2025 edition of the BEA World 470 projects were competing, with 200 shortlisted. In a context dominated by corporate and institutional productions, the victory of a musical tour is not just a symbolic prize: it is confirmation that a part of the Italian industry is today able to compete – and win – when artistic creativity and production vision move in the same direction.
From BEA Italia to international awards: a growing path
LaTarma Entertainment arrived at BEA World after an excellent performance at BEA Italia 2025, where it won gold in the Musical Event and Grand Show categories, bronze at the Grand Prix with Marco In The Stadiums and silver in the Sports Event category thanks to Grand Opening Show Nitto ATP Finals.
The results add to a path already consolidated over the years: first place in 2023 with Lido Mengoni in the Integrated Event category, the special mention Best Channel Strategy, the Best Event Award of 2022 for the launch of Matter (Earth)until the success of 2019 with Atlantic Fest and the night showcase on the platforms of Milan Central Station.
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