Billie Eilish Among Artists Working to Make Concerts Grener

Certain Artists Are Notorious for Criss-Crossing The World In Their Private Jet, But According to New Research, Fans' Collective Carbon Footprint Traveling to Concerts Exce debt that of the performers. Billie Eilish is one Musician Who is Trying to Help Change The Way Her Fans Get To Her Shows.

Before Stops On Her Hit Me Hard and Soft Tour, She Sends An Email to ConcertGoers About How To Get To Her Shows by Public Transit, Biking, Or Walking. For Her Phoenix and Los Angeles Performces, Her Team Organized Shuttle Buses from Designated Spots, Which Allawed Fans To Reduce Their Carbon Footprint by Traveling Together. She Even Worked With Google Maps to Help Fans Know About More Fuel-Efficient Ways To Get To Her Shows.

Eilish is a supporting partner in a recent study from the nonprofit reverb that found the vast majority of fans – 94 percent – Think it is important for fans, venues, promoters, and artists to take “significant action” to Lower Their Carbon Footprints.

“Artits, Venues, and fans all need to work together Rolling Stone in a statement. “From Solar-Powered Live Shows to More Sustainable Touring, My Team Is Always Looking For Ways To Help The Planet. I have the Greatest Fans in the World, and the Hope This Study Will Be a Helpful Resource for Those Looking To Learn More about Transportation options that Cut down on the Pollution and Build a Better Future for Live Music. “

“What we're Hoping to do is use [the study] AS A Tool for Action, “Adam Gardner, Frontman of the band Guster and the Co-Founder and Co-Executive Director of Reverb, Tells Rolling Stone.

“We've Always Been An Action-Oriented Organization. We Don't Feel Like Knowing is Enaughter. You need to do Something with That Knowledge And Change What you can to solve the issues that this study clearly show,” he adds.

Reverb, Founded in 2004, Has Worked with Dave Matthews Band, Dead & Company, Tyler Childers, My Morning Jacket, Odesza, The Lumineers, Paramore, Fleetwood Mac, and Other Artists to make their concerts More Sustainable. They focus on engaging fans to take action and waste reduction. For Example, they donate Excess Food to Local Food Banks and Try to Compost or Recycle where it's possible. They Also Create Water Stations and Have Delete More Than 4 Million Single-USA Plastic Water Bottles.

In 2023, Eilish Worldd With Reverb's Music Decarbonization Project to Make Her Lollapaloza Set Partially Solar Powered.

“The Music Industry Relating to Other Industries ISN'T A Super Polluter, But … Because it's so high-produce and because it touches So Many Other Industries, Like Transportation, Like Hotels, Like Food Systems, it has an Incredible Opportunity to Be a Catalyst for Change,” Gardner Says.

The Reverb Study Surveyed 35,000 Fans at More Than 400 Concerts. It Found That Carbon Emissions of Fan Travel to an Averal Show Equals 110 Homes' Energy Usage for a Year, or 527 Metric Tons of Carbon Emissions. Fan Travel Exceeds Band and Crew Travel, Hotel Stays, and Gear Transport by 38 Times. But the good news is That Almost 90 percent of fans would potentialy be interrested in More-Climate-Friendly Travel options If Better Infrastructure, Incentives, and Information Were Available.

“This isn't Just Like, Oh Well, Yeah, It's A Problem, But Nobody's Gonna Do Anything About It,” Gardner Says. “Our Survey Says That's Not True, that the Vast Majority of People Will Take Advantage of Solutions If We Put Them in Place, Message About Them, and Incentivize Them.”

Possible Changes would includes Carpooling, Taking Public Transportation, Biking, and Walking. Eighty percent of fans who participate in the survey traveled to concerts by personal vehicle, but Only 65 percent preferred to. Half of Fans would be in Favor of Priority Carpool Parking as an incentive. Nearly Half Wanted Expanded Public Transportation. Bike-friendly Infrastructure, Priority Parking for Electric Vehicles, and More Electric Vehicle Charging Station Were Other Changes That Survey Respondents Supported.

“It's one of these Things Where Before This Study, People Always Kind of KNEW THAT STAR TRAVEL WAS THE MOST EMISSIONS INTESIVE, OR THE BIGGEST OPPORTINY FOR EMISSIONS REDUCTION … But We Have Ever Put Data To It, So This is the First Time That We're Actually doing that as an as an as Industry, ”Madeline Weir, Reverb's Director of Impact, Tells Rolling Stone. “And I know the Think the reception has been really positive, [the music industry is] Very Excited to Work With Us and to Kind of Dive in and Figure Out What Solutions Work. “

Gardner Says The Challenges Are To Information Fans, Give Them an incentive, and Work on Infrastructure. Reverb Wants to make People Aware Of Their Transportation Options, Make Sure Venues and Promoters Are Working with Local Transit Authorities, and make people Want To Change. For Example, He Called Incentives for Carpooling, Like Favorred Parking, The “Low-Hanging Fruit.”

“If you can have less cars, and if you're incentiveized by [carpooling]you're able to get in and out faster because the parking lot infrastructure is set up that way for carpoolers, that would be a massive incentive, “heys.

Reverb is also working with artists to share the results of the study with fans in email Before shows to “Make it feel like's a Real Reason Why they're Changing Their Behavior, Not Even Just Because It's for the Climate, but Literally Because Their Artist is excited about it it Now it's going to be a beter fan experience, “Weir Says.

Odesza, The Electronic Artist and A Partner of the Study, World With Hotels to Have Shuttles Running to Concert Venues.

“The fan expert can be so much beter,” Gardner Says, “Because all of a Sudden the concert Experience Can Start on the bus, and you can have the music cranking, and … Community is being building arund Some of these efforts.”

“A big part of all of this is the community of fans and artists and eventual leaders coming together around these issues,” He adds. “I've Seen This Firstty As a Musician Who's Been Touring For 34 Years Now, Asking Fans to Do These Things. Originally, I Was Like, 'Oh, Gosh, Just a Distraction, Or Maybe This is Gonna Be a Buzzkill,' But if you approach it in the right way, Which is, Here's. What we're trying to do, we're trying to have a lighter footprint, and here's how you can help be a part of it, and this is what we care about … it Only enhances their concert experience. “