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This Year's Stagecoach Festival Featured a Number of Surprise Collaborations on Stage, But Brands Also Roped in Some Special Guests off internship AS Well, with daytime Activations and Late Night Parties That Ranged from Guestlist-Only Affairs to a Family-friendly Cowboy Competition.
George Strait's Código 1530 Tequila Made Its Stagecoach Debut With A Honky Tonk-Inspired Pop-up Bar At the Festival Grounds, Which Welcomed Actors Like Skeet Ulrich and Suits la Star Bryan Greenberg. The Official Tequila Sponsor of Stagecoach 2025, Código Bartenders Poured Strait's Favorite Cocktail, at “Cowboys & Dreamers” Margarita Made with the Brand's Bestselling Blanco Tequila, and Named After the Country Legend's Latest Album. While it Kept Festival Goers Hydated During the Day, The Código Cantina Turned Into A a Two-Sstepping Hotspot at night, with guests Taking Over the bar to show off their best line Dancing MoVes as tunes from Strait (and other country stars) Blared Over the speakers.
Dancing was Also Happening to Few Miles Away at Rodeo Nights at Zenyara, an excel Invite-Honly Event that took over the Sprawling Private Summer in Coachella Valley. Guests Like Brendan Skenlar, Lance Bass, Alessandra Ambrosio, NBA Star Devin Booker, and Country Singers Alana Springsteen and Tyler Rich All Swung by the Weekend-Long Affair, Which Featured Arts Like Pale, Marshmello, Sofi Tukker, Vavo And Midland All Playing Sets Well Into The Morning Morning Hours.
Marshmello/Tao Group Hospitality
Jelly Roll Swung by Zenyara Following His Headlining Stagecoach Set on Saturday, AS Did Fellow performers Nelly and Shaboozey. Surprise Guests Included a drop-in from Too $ hort, AS The Crowd Helped the Rapper Ring in His Birthday Early (He Was Born on April 28).
Corso Marketing Group (CMG) and Production Partner Framework Returned to Zenyara for the Late-Night Desert Party, Following A Buzzy Activation at Coachella Just Two Weeks Earlier. Dorsia Once Again Came On-Board To Curate The Guest List, While Tao Group Hospitality Kept The Good Vibes Flowing Well Into the Early Morning.
Closer to the Festival, Fans Packed Patrón's Gallery Desert House by Gallery Media Group Event All Weekend Long, to take in intimate performances from Artists Like Acm New Artist of the Year Nominee Tucker Wetmore, Dasha, Sierra Ferrell, and Dustin Lynch, While Sipping on Patrón El Alto Minis. Yes The Blend of Reposado, Añejo, and Extra Añejo Tequilas in the iconic azure Blue Bottle Will Soon Be Available in A Sappable 50ml size.
Steven Blanco
While guests Shopped Kemo Saba's Western-Chic Accessories and Sipped Patrón Cocktails At Gallery Desert House During The Day, The Space Transformed Into A House Party At Night for Saturday's Last Call Saloon, Which Saw Lynch Surprise The Crowd with a Mashup of “Take Me Home, Country Roads “and Shazboozey's” A Bar Song (Tipsy). ” The Country Star Stayed on Stage For More This An Hour After His Performance, Playing Hype Man at the Dj Booth as Fan Requests from Taylor Swift, Shaania Twain and Chappell Roan Blasted Through The Speakers.
Perhaps The Highlight of the Weekend was the inaugural Desert Rodeo, Which Brought Professional Rodeo to the Desert International Horse Park. Lynch was among the special guests in AidDance, Along with Comedian Heather McDonald and the Stars of Fox's New Reality Dating Show, Farmer Wants a wife.
The Three-Day Long Event Offered Festival Goers An Authentic Western Experience with Cowboys competing in Everything From Steer Wrestling and Team Roping, to Bull Riding and Barrel Racing. Both New and Longtime Fans Were Able to Cheer On Their Favorite Champs From The Open Grandstand or the Vip Rancher's Reserve Area, Where Colorado-Based Smokeye Hill Whiskey ServiD Up Samples of Their Blue Corn Bourbon (Which Tasted Great Sipped Neat or with a splash of Sweet Tea). Código 1530 Tequila Also Welcomed Guests to Their Vip Booth, where Fans and Photographers Were World Up Into a Frenzy Over a (False) Benson Boone Sighting.
Desert Rodeo Offered A Premium Yet Accessible Rodeo Experience that Combined the Offerings of An A-List Party with the Authenticity of Cowboy Culture. Just A Few Minutes Set Away From StageCoach, Desert Rodeo Mirrored the Growing Diversity of Country Music Fans, with at least Ranging From Hollywood Celebs and Influencer-Types (Who no doubt appreciated the on-site IV Therapy from drip Hydration) to families, Youngs Couples, and local Farmers and Ranchers from the Greater Coachella Valley.
The Activations Reflected The Diversity of Guests Too, with the Aforementioned Drip Hydration Station and Khloe Kardashian's Good American Denim, Sitting Next to Brands Like Boot Barn, Wrangler, Stetson and Yeti at the Event's “Outlaw Oasis and Retail Ranch.”
Lexi Christopher
While There was a Huge Wave of Patriotism at Desert Rodeo – Each Afteroon Kicked Off with the National Anthem and an aerial Delivery of the American Flag from the skydance skydiving parachute team – The vibe was decionly United In These United States. With music, food and drinks flowing, and the upbeat master of ceremonies keeping the crowd entertained, desert rodeo was a rare event that brough different groups of people together Just Have a Good time. The Only Debates Each Day Were on How Long Each Rider Could Stay On His Horse Without Being Bucked, where to get the best view of Trick Rider Madisonald Thomas (Above), or Which Tito's Vodka Cocktail Or Código 1530 Expression You Were Sipping on Next. Everything Else Felt Like One Big Communal Experience.
To wit: as part of its community Commitment, Desert Rodeo Also Supported Organizations Like The California Fire Foundation, County of Los Angeles Fire Department and Golden Circle of Champions With Awareness Campaigs and Fundraising. Organizers Say The Golden Circle of Champions Received A $ 10,000 Donation from A Genous Desert Rodeo Asses to Further Its Mission of Supporting Pediatric Cancer Patient and Their Loved Ones.
AS Professional Rodeo Cowboys Association CMO Paul Woody Told Rolling Stone Earlier in the Week, “New Ideas and New People Are Great at Helping Tell the Story of the West. We Know The Desert Rodeo Committee Will do Great Things in 2025 and the Future.”
