According to Deezer, almost one in five songs loaded on the platform is produced with artificial intelligence. It is the disturbing result that emerged from the application of a software that automatically detects the tracks made with the IA and published by the Spotify and Apple Music competitor.
To be precise, 18% of the music loaded every day on Deezer, or 20 thousand songs, would be ready entirely from the AI. Yes, entirely. There is therefore no talk of the use of artificial intelligence as a tool, but of the complete production of songs.
It is an increasing trend significant in recent months, explained Alexis Lanternier, CEO of Deezer, and is a problem that concerns all platforms. Unlike others, Deezer has decided to affix a label to the traces produced with the IA to notify the listener.
“Artificial intelligence is not in itself good or bad,” said Lanternier, “but we are convinced that a responsible and transparent approach is fundamental to strengthen the trust between users and music industry”, in addition to wanting to safeguard “the rights of artists and authors at a time when the rules that regulate copyright are questioned by the learning models of the AI”, or by the fact that the “real” songs are used for “real” train the software.
For now, the music produced by the AI is only 0.5% of the total on deezer, but the trend is clear and 70% of this music would have a fraudulent intent. Deezer states that when an attempt to manipulate is detected, the track is excluded from streaming; If, on the other hand, these are “simple” traces IA, the platform is a tag to inform the user.
According to a study conducted by the international confederation of the companies of authors and composers and by PMP Strategy, with the participation among others of Deezer, artificial intelligence will put at risk by 2028 almost a quarter of the proceeds of those who make music, or 4 billion euros every year.
