Twenty-four artists for twenty-four thousand attendees (including events spread throughout the city): these are the numbers with which the 2024 edition of Todays Festival closed at the Parco della Confluenza in Turin, which ran from August 23 to September 2 with the production of Fondazione Reverse.
The audience attracted was international and varied, and the festival moved between rock, electronic, pop but also urban and experimental music. The names were those of LCD Soundsystem, Arlo Parks, English Teacher, Overmono, The Jesus and Mary Chain until the closing date with the grand finale of Massive Attack.
«The new Todays Festival has been a positive outcome and we are satisfied with the success of the events», declared the councilors for Major Events and Culture Domenico Carretta and Rosanna Purchia.
“We decided to be daring, entrusting the organization of the festival through a public tender and extending the program over more days than in previous years. It was a gamble and a race against time to promote and publicize the events and we thank the Reverse Foundation for the commitment invested in the organization. This new edition represents an important test, which will allow us to further improve the formula for the coming years, but the participation of so many enthusiasts, young people and families shows us that the choice to experiment was a winning one. From tomorrow, our commitment will be aimed at ensuring that the Todays Festival continues to grow, increasingly establishing itself as a musical and cultural point of reference for Turin and beyond”.
But the artists involved were more than that: also treading the stage of the Todays Festival were Jeremiah Fraites of the Lumineers, Bab L'Bluz, Addict Ameba, Sasso, and then Nation of Language, Khompa feat. Akasha, Giulia's Mother, Tangerine Dream, Birthh, Giøve, Yellow Days, C'mon Tigre, Fast Animals and Slow Kids, Elephant Brain, Brucherò nei Pascoli, Mahmood, Jupiter & Okwess and A Toys Orchestra.
Fabio and Alessio Boasi of Fondazione Reverse commented: «We are very satisfied with this edition of Todays. Working on a project of this magnitude was a stimulating challenge for us. The public responded positively: we recorded an excellent turnout, with some dates that exceeded our expectations and others that, as we had foreseen, attracted a more niche audience. We have worked hard to bring spectators a very high-quality lineup and an unforgettable experience. For this reason, we have given great importance to the location, services, sound system and sustainability, putting the public at the center, thanks also to the work in synergy with the City of Turin and the Fondazione per la Cultura».
According to random surveys, almost 70% of the interviewees attended the festival for the first time this year. About 60% of the spectators come from the city of Turin, while the remaining 40% came to Todays from the rest of the region and from all over Italy.