Bastogi and Forumnet formalize the important partnership with Unipol which sees the insurance group acquire, as title sponsori naming rights of the Milan Forum, the venue most relevant indoor venue in Italy in the field of musical and sports entertainment and which represents it in the prestigious EAA – European Arenas Association.
The iconic Milanese facility will take on the name Unipol Forumbased on a multi-year agreement that will run from May 2024 to December 2026, with an option for a further contract year until the end of 2027.
The activation of image and copyright rights hospitalityderiving from the agreement, provides that the Unipol Forum brand, over the months of May and June, will progressively brand the Milan facility in all its external and internal spaces.
The Forumnet Group was born in 1990 with the construction of the Forum (now Unipol Forum) and over the years it developed to become a leader in Italy in the management of multifunctional facilities for sport, music and live entertainment.
Manages owned structures (Unipol Forum And Repower Theatre Of Milan) and public facilities (Sports Palace of Rome and crane from Milan). He has managed and developed other important arenas throughout Italy (Bologna, Pesaro and Livorno) and his professionalism has also been recognized internationally. It also produces content, through Rancia Companya point of reference in the creation and distribution of musicals in Italian.
Forumnet is part of the Bastogi Groupthe oldest Italian company listed on the stock exchange still in business.
Daniel D`Amico for SANREMO.FM