Madame he continues to talk about the new album coming out in 2026, but as often happens in his way of communicating, he does so without really saying everything. After having openly talked about the pressure of the final processing phase, the singer-songwriter now drops a clue that shifts attention to another key theme: the release date.
What triggered the interpretations was a response that arrived in the last few hours via a question box on Instagram. At the direct request of a fan, “Any clue on the release date of the new album?”, Madame he responded with a short but far from casual sentence: “It's bad luck and I like it”.
madame new album 2026: A clue that is not a date
It is not a date, but it is clearly something that refers to a date. And above all it's not the first time Madame uses symbolic language to tell a delicate moment of his journey. The reference to “bad luck” immediately opens up to a numerological reading, rather than a calendar one.
In Italy the number traditionally associated with bad luck is 17. In other countries, particularly in the Anglo-Saxon world, the same role is played by 13. Two numbers, two possibilities, both plausible if placed in the context of a record release.
Possible windows
If the allusion was to 17the first available Friday that falls on that date is April 17, 2026. A window that, to date, appears relatively free from the point of view of the major Italian releases already announced.
If instead the reference was to 13the most immediate date would be March 13, 2026. A more complex placement, because it is still inserted in the middle of the Sanremo queue, a traditionally very crowded period from a recording point of view.
In both cases, however, one point must be clarified: Madame has not officially announced the release date of the new album out for Sugar Music.
The discographic context helps to narrow the field. The month of March remains traditionally crowded, especially in the Sanremo area. The March 13, 2026for example, is already marked by the release of Damn loversthe new album by Enrico Nigiottiand of I sing 2the Latin project of Laura Pausini. A concentration that makes that window less ideal for an expected return like that of Madame.
The April window appears more free, at least at the moment. The April 17, 2026another symbolically “unlucky” Friday, sees only one notable release announced The sourcethe new album by Cosmos. A detail that is not equivalent to a prediction, but which helps to make the overall picture more readable.
In any case, playing with the idea of an “unlucky” date can therefore also be read as a declaration of independence: escaping the most predictable windows, accepting the risk, choosing the moment for artistic rather than strategic reasons.
For now, the only certainty is that Madame has entered a phase in which every word weighs and every silence communicates something. The date is not yet written, but the wait has already changed tone and the photo on his Instagram profile, until a few days simply white, has seen two hand-drawn and smiling stars appear.
